China Tourism Academy

China Tourism Academy (CTA) is a Beijing-based research institution with a focus on studies in tourism industry. Under the Document No. [2007] 98 released by the State Commission for Public Sector Reform, it was established in 2008, directly affiliated with the China National Tourism Administration (CNTA).[1]

China Tourism Academy
EstablishedJune 6, 2008 (2008-06-06)
MissionTo establish itself as policy think tank, industry brainpower and academic highland[1]
FocusTourism industry
ChairmanDai Bin
OwnerChina National Tourism Administration
Location
Beijing
,
China
Address10-11#Building 2, 9A Jianguomen Inner Street 100005
Websitewww.ctaweb.org

The Academy is organised into academic and administrative divisions. For the academic part, it comprises four individual Institutes looking to Tourism Policy and Strategy Studies, Tourism Industry and Enterprise Development, Regional Tourism Planning and Development, and International Tourism Development respectively. In addition, there are twelve independently run subsidiaries affiliated to CTA, including two branch offices located in Kunming and Wuhan, two targeted research centers for Tourism in Taiwan and Western China, along with seven specialised institutions exploring topics including tourism theories, tourism standardisation, hospitality, market development and destination marketing, tourism safety and security, tourism impact analysis, urban tourism and tourism vocational education.[1]

The scope of CTA's research activities is quite broad, partly due to its position as the research arm of the National Tourism Administration.[2] It regularly hosts national conferences and forums, inviting both scholars and businesses related to the industry.[3] It is also capable of conducting surveys on national bases,[4] which very much facilitates its annually issued Annual Development Report of China's Tourism.[5][6]

In 2013, CTA partnered with the Italian marketing and communications firm Select Holding. This led to the establishment of the necessary basis for the constitution of Welcome Chinese, an hospitality standard, brand and company with the goal to help Chinese tourists feel more comfortable, easier to travel and feel welcome overseas. CTA agreed to promote the Welcome Chinese project and to privilege participants who have implemented the standard by recommending them to the Chinese travel industry.[7]

References
  1. "Introduction to CTA". China Tourism Academy. Retrieved 28 October 2013. CTA aims to establish itself as "think tank of the government, brainpower of the industry and highland of the academia specialized in promoting the development and international exchange of the Chinese tourism industry", by focusing on researches on basic theories, policies as well as key and difficult issues concerning the development of tourism, studying, compiling and verifying tourism development plans, providing technical support to the inspection of tourism development plans submitted by local governments, organizing the training of high-level and professional talents in the tourism field and managing international and domestic academic exchanges.
  2. Ryan, Chris and Huang, Songshan (Sam) (2013). Tourism in China: Destinations, Planning and Experiences. Volume 59 of Aspects of Tourism. Channel View Publications. ISBN 9781845414030. ... the China Tourism Academy [is] effectively the research arm of the China National Tourism Administration...CS1 maint: multiple names: authors list (link)
  3. Cochrane, Janet. Asian Tourism: Growth and Change. p. 143. ISBN 0080453562.
  4. Zhang, Guangrui; Song, Rui & Liu, Deqian (2011). Green Book of China's Tourism 2011. ISBN 3981433165.
  5. China Tourism Academy (2010). Annual Report of China Outbound Tourism Development 2009/2010. ISBN 3890197000.
  6. China Tourism Academy (2011). Annual Report of China Outbound Tourism Development: 2011. ISBN 7563721320.
  7. CTA Official Authorization

Further reading


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