Cher Ng

Ng Cher Yong (born 1972), known professionally as Cher Ng, was a Singaporean DJ under the moniker DJ Cher. He is the co-founder and managing director of Zouk Kuala Lumpur, and co-founder and property developer of TREC – Malaysia and Kuala Lumpur's largest entertainment and F&B enclave.[1][2]

Cher Ng
Born
Ng Cher Yong

(1972-01-22) 22 January 1972
Singapore
OccupationDeveloper, Entrepreneur
Years active1991–Present
Children1
Chinese name
Traditional Chinese黃子榮
Simplified Chinese黃子荣
Musical career
Also known asDJ Cher, CNG
OriginSingapore
GenresElectronic, Techno, Trance
LabelsReact Music
Associated actsZouk Singapore & Kuala Lumpur

Early life

Ng was born in Singapore in 1972. He attended Pei Tong Primary School and Fairfield Methodist School (Secondary) . He was 15 when he started working on weekends as a Roadie, loading and unloading equipment for a mobile disco outfit. After his O levels, he entered Singapore Polytechnic to study Electrical and Electronics Engineering. But he dropped out to cut his teeth on the deejay circuit working for a couple of companies and spinning at various clubs before he was signed up by The Music Force.[3]

Career

1991–1996: Career Beginnings

Ng began his foray into the electronic music scene as one of Zouk Singapore earliest resident DJs upon meeting entrepreneur and art collector Lincoln Cheng [who later became his mentor] at the former Warehouse disco in Singapore. Cheng, who is the owner of Zouk Singapore, offered him a full-time job at the club. Ng was part of Singapore’s first electronic dance music outfit, Transcendental Experience. In 1996, Transcendental Experience got signed to British label React Music, and their music was released in Europe.[4]

1997-2003: Music Festivals

Ng left Zouk Singapore several years later in 1997 to become one of the earliest electronic dance music festival promoter, organising a string of successful electronic music gigs in Singapore and Kuala Lumpur, Malaysia, featuring many internationally renowned DJs and music acts like Deep Dish, John Digweed, Incognito and Paul Van Dyk.

He also co-organised the first ever ZoukOut with Zouk Singapore in 2000 and 2001, which remains to be one of Asia's biggest music dance festivals.[5]

2004-2010: Establishment of Zouk Kuala Lumpur

In 2004, Ng launched Zouk Kuala Lumpur, the sister club to Zouk Singapore. However, the initial years were met with many obstacles, and Zouk KL underwent a major revamp in 2008, dividing its existing rooms into 7 rooms catering to the growing demographic.

The revamp paid off; Zouk KL went on to clinch many media accolades for Best Club, including the prestigious Kuala Lumpur Mayor’s Tourism Awards (Nightspot Category).[6]

Zouk KL later earned endorsement from the Ministry of Tourism & Culture as a National Key Economic Area – the first for an entertainment venue.

2011–Present: ZOUK KL & TREC

In the second quarter of 2015, the new 11-room Zouk KL relocated to TREC (Taste.Relish.Experience.Celebrate, of which he is also the co-founder), an entertainment and lifestyle precinct located in Jalan Tun Razak, Kuala Lumpur, Malaysia. TREC is Malaysia's first and largest purpose-built entertainment and lifestyle destination. It comprises five zones that houses bars, restaurants, eateries and cafes with over 30 F&B and entertainment brands.[7] In 2016, Ng was awarded the prestigious HAPA Icon of the Year award for his work at Zouk, which also clinched The BrandLaureate Award – the first for a club brand as a recipient.

Personal life
gollark: YET.
gollark: You didn't explain it whatsoever in this conversation, and I don't think anyone would care if you had.
gollark: Wow, that sure is a quote?
gollark: People dislike my proposals to randomly assign people to test nations with different political systems to see which ones work best.
gollark: Basically no political views come with practically testable predictions.

References
  1. "Zouk Singapore and KL among world's top 40 clubs". AsiaOne Singapore. Retrieved 12 March 2011.
  2. "Top 50: Who's Who In Malaysia's Expatriate Community". Expatriate Lifestyle. Archived from the original on 21 January 2014. Retrieved 12 March 2011.
  3. Ng, Cher Yong (13 August 2014). "King of Clubs". The Straits Times. SPH. Archived from the original on 19 May 2015. Retrieved 20 May 2015.
  4. "DJ Cher". Zouk Singapore. Retrieved 12 March 2011.
  5. "The man behind Zouk KL talks about the challenges in the business of providing fun". The Star Online. Retrieved 12 March 2011.
  6. "Kuala Lumpur Mayor's Tourism Award". Kuala Lumpur City Hall. Retrieved 12 March 2011.
  7. "One stop lifestyle hub". The Star Online. Retrieved 12 March 2011.
  • Zouk Kuala Lumpur
  • TREC
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