Cheese Flavoured Moments

Cheese Flavoured Moments are a British snack product made by Walkers under the Smiths brand name, and part of the luxury small-bagged "Savoury Selection" range which also includes Bacon Flavour Fries and Scampi Flavour Fries. These are some of the only snack products, along with Chipsticks and Frazzles, to still be sold using the Smiths brand name.

Cheese Flavoured Moments are rare among popular crisps and snacks in that they contain real cheese as an ingredient, in this case as part of the filling inside the wheat exterior. Because of this they are allowed to use the word "flavoured" in their title, while other products in the line only advertise a bacon and scampi "flavour". This distinction is a legal requirement in the United Kingdom.

The description on this product reads "Cereal snack with cheese flavoured centres" and uses the slogan "Bite Sized Snacks with the Big Sized Taste". Although the pack appears small, it weighs 28g, which is as much as many of the available crisps brands. While traditionally a pub snack, during the 1990s they were also available in larger packets and sold in popular supermarkets.

When introduced during the 1980s, along with Scampi Fries, they were initially sold for 20p in the South West as a test market. Many of these packs were bought up by resellers who sold them on to pubs and clubs in the North West who were selling them to consumers at 25p a packet.[1]

This product is currently discontinued, however Walkers support clarify they are expected to make a return in the future.

References

Hamish Pringle (2008). Brand Immortality: How Brands Can Live Long and Prosper. Kogan Page Publishers. p. 78. ISBN 978-0-7494-5572-9.

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[Pringle2008-1] Hamish Pringle (2008). Brand Immortality: How Brands Can Live Long and Prosper. Kogan Page Publishers. p. 78. ISBN 978-0-7494-5572-9.