Chaotics


CHAOTICS is a strategic business framework and platform for dealing with economic turbulence defined and developed in 2008 by marketing guru Philip Kotler of Northwestern University's Kellogg School of Management and global business strategy expert John Caslione of GCS Business Capital, LLC.

Based on the concept that the world economy has entered into a new economic era of uncertainty, CHAOTICS provides methods to allow companies to live with increased risk and uncertainty in an age of heightened turbulence and its consequent chaos.

This involves creating and implementing a set of new strategic behaviors defined by Kotler and Caslione as well as building an early warning system, a scenario construction system, and a quick response system to manage and market during recessions and other turbulent economic conditions.

Books
  • CHAOTICS: The Business of Managing and Marketing in The Age of Turbulence (AMACOM Publishing May 2009) ISBN 0-8144-1521-0
gollark: VPNs are overrated and overhyped.
gollark: They're doing lots of stupid things while people are distracted. I don't think it's a conspiracy as much as just opportunism.
gollark: No.
gollark: Bluetooth Low Energy, apparently, which is still problematic but better than... not having data, I guess, or having it in a really bad for privacy way.
gollark: The privacy-respecting scheme involves using Bluetooth on individual phones to send anonymized tokens or something, and any privacy regulations around phone tower data (in the US) appear to basically be a joke.

References
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