Champion (spark plug)

Albert Champion Company was founded by Albert Champion in June 1905 in Boston's South End, in the landmark Cyclorama Building, to import French electrical parts, including Nieuport components. Champion presided as president of the Albert Champion Company with partners Frank D. Stranahan as treasurer and younger brother Spencer Stranahan as clerk. By 1907 The Albert Champion Company was manufacturing porcelain spark plugs with the name Champion stamped on the side, Robert Stranahan, the youngest of the Stranahan brothers, finished his classes at Harvard, ahead of his class of 1908, and went to work in the stockroom. Champion was not happy in his job because he had no control over his work. In 1908, he went to see William C. Durant of the Buick Motor Co. Durant asked to see some of his prototypes. Buick at that time was using Rajah spark plugs. Durant thought they could manufacture spark plugs to Champion's design cheaper than buying them from Rajah, and set Champion up in a workshop in Flint, MI. Champion went to work producing spark plugs to be used in Buick automobiles. Champion and Durant formed another company with Champion name, "Champion Ignition Co." that very shortly later, the Stranahan brothers from ("Champion Spark Plug Co.") informed them they could not use the name "Champion" as they had it trademarked. At 1908 the name of second company founded by Durant and Champion was changed to reflect Champion's initials to "AC Spark Plug".

1922 Champion advertisement

Champion is an American brand of spark plug.

On 1910 the company moved to Toledo, Ohio to be close to the Willys-Overland Auto Company.[1]

In 1931, Champion introduced its first suppressor-type spark plugs. They used a carbon-based resistor to reduce the effects of ignition noise on radio waves.[2]

In 1989, Champion was purchased by Cooper Industries and is now a wholly owned brand of Federal-Mogul Corporation. Its main products are a line of spark plugs for a wide range of cars, trucks, SUVs, racing and marine applications. Also included in the brand, depending on the regional market and brand history, are spark plug wires, wiper blades, batteries, oil filters, lighting, and glow plugs.[3]

Champion is also a longtime sponsor of various racing events, cars, and series including two series run under sanctioning by IMSA.

A character portrayed by Brad Pitt in Quentin Tarantino's Once Upon a Time in Hollywood wore a champion shirt, briefly causing it to become a fashion statement in 2019.[4]

  • Champion Spark Plug Advertisement, 1914
  • Champion Spark Plug Factory at 900 Upton Avenue, 1937
  • Champion Spark Plug Factory at 900 Upton Avenue, 1937
  • Champion Spark Plug Factory at 900 Upton Avenue, 1937
  • Champion Spark Plug Factory at 900 Upton Avenue, 1937
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See also

References
  1. Orwig Marketing Strategies, Toledo, Ohio USA. "Historic Woodlawn Cemetery - Robert A. Stranahan and Frank D. Stranahan". Historic-woodlawn.com. Archived from the original on 2012-03-23. Retrieved 2012-02-09.CS1 maint: multiple names: authors list (link)
  2. 2015 Champion Master Catalog, p. 826. http://www.fme-cat.com/catalogs.aspx
  3. http://www.fme-cat.com/ and https://www.championautoparts.com/
  4. "Toledo's Champion all the rage after T-shirt cameo in 'Hollywood'". Toledo Blade. Retrieved 14 May 2020.


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