Centenary Hall

Centenary Hall is a building within the Melbourne CBD in Victoria, Australia, on the corner of Exhibition Street and Little Collins Street.

Centenary Hall
Exhibition St frontage of Centenary Hall
General information
Location104-110 Exhibition Street, Melbourne, Victoria, Australia
Coordinates37.813105°S 144.971367°E / -37.813105; 144.971367
Completed1935
OwnerRolex Australia
Technical details
Floor count7 floors (including basement level)
Lifts/elevators1
Design and construction
ArchitectHugh Philp and H. Geoffrey Bottoms

Description

Centenary Hall was designed by Hugh Philp and H. Geoffrey Bottoms, selected via a 1933 design competition conducted by the Victorian Protestant Hall Co. Ltd. Completed in 1935, the building's name references the 1934 centenary of the founding of Melbourne. Centenary Hall replaced an 1881 Protestant hall which in turn replaced the first hall on the site, built in 1847 on land purchased specifically for a Protestant hall in 1846 by the Loyal Orange Institution of Victoria.[1]

The six-storey building uses a steel frame and rises to 120 feet above street level, short of the 132 ft limit then allowed by Council building regulations. The exterior is Moderne in style, featuring vertical ribbing and corner tower-like elements. A projecting balconette at first floor level is adorned with intricate pressed cement detail depicting the thistle and scrolls. There is bronze joinery around the Exhibition Street windows, originally for a car showroom, now subdivided into shops. A spacious lobby featuring the Loyal Orange Order star in the terrazzo floor leads to a wide marble stair to the first floor hall.[1]

Centenary Hall was designed for multiple uses, with a basement supper room kitchen and pantry, ground floor showrooms, a large hall on the first floor capable of seating 450 persons, administrative offices on the second floor, and various clubrooms, rehearsal rooms on the third floor, with the top two for rent, and a caretaker's residence on the roof.[2][3][4][5]

There is a different Centenary Hall, built at a similar time, at the Royal Melbourne Showgrounds.

Usage
Centenary Hall during World War II

The hall was originally used for meetings, performances and other events.[6] Motor vehicle retailer Cheney's originally occupied the ground floor as a showroom, including a turntable near the window to raise and rotate the featured car or truck.[7]

From 1942 to 1945 during World War II, the American Red Cross Service Club for American and Allied soldiers in Melbourne took over the building. Facilities included a 'rainbow grill' in the basement "where hamburgers, doughnuts, pies, and coffee – all done in the American style – are obtainable", a lounge and writing room on the ground floor, a dormitory for 142 troops and a gymnasium. The hall was used for lectures during the day and dances and shows during the evening. Dancing partners were rostered from 2,000 local female volunteers.[8][9][10][11]

Centenary Hall was leased after World War II by the Victorian Government for the State Rivers and Water Supply Commission, and then purchased by the Government in 1961. Through the 1960s and early 1970s it was occupied by the Department of Labour and Industry.[12]

In August 1976, the property was purchased at auction for $576,000 by a company associated with the Victorian division of the Liberal Party of Australia, Vapold Pty Ltd. This attracted political controversy and resulted in an inquiry into the conduct of the building's sale.[13][14][15][16] The inquiry found that the (Liberal) Government took reasonable, proper and normal precautions to obtain a fair price and there was no unfair, unusual or improper advantage obtained by the purchaser.[17]

Today, the building houses retail shops on the ground floor, the Victorian division of the Liberal Party of Australia, and the commercial art gallery Tolarno Galleries. Former Australian Prime Minister John Howard made the inaugural John Howard Lecture for the Menzies Research Centre at the hall in 2009.[18]

In 2011, the City of Melbourne nominated for heritage protection the orange star motif made of patterned terrazzo in Centenary Hall's ground floor foyer.[19]

Centenary Hall was sold in 2018 to luxury retailer Rolex Australia for $37.1 million.[20]

  • Children and soldiers outside the American Red Cross Service Club at Centenary Hall during World War II
  • Signage above the entrance doorway
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References
  1. "Melbourne Planning Scheme – Central City Heritage Review Statements of Significance (June 2013)" (PDF). Archived from the original (PDF) on 12 March 2016. Retrieved 1 February 2016.
  2. "PROTESTANT HALL". The Argus. Melbourne. 9 January 1934. p. 5. Retrieved 2 August 2015 – via National Library of Australia.
  3. "Centenary Hall". The Telegraph (CITY FINAL LAST MINUTE NEWS ed.). Brisbane. 15 January 1934. p. 26. Retrieved 2 August 2015 – via National Library of Australia.
  4. "CENTENARY HALL". The News. Adelaide. 12 January 1934. p. 5. Retrieved 2 August 2015 – via National Library of Australia.
  5. "CITY BUILDING COMPLETED". The Herald (17, 994). Victoria, Australia. 16 January 1935. p. 18. Retrieved 27 March 2019 – via National Library of Australia.
  6. ""The Troubadours"". The Argus. Melbourne. 28 June 1935. p. 10. Retrieved 2 August 2015 – via National Library of Australia.
  7. "Attractive New Pontiacs". Table Talk (3494). Victoria, Australia. 25 April 1935. p. 27. Retrieved 13 March 2016 – via National Library of Australia.
  8. "NEW SERVICE CLUB FOR AMERICAN TROOPS". The Argus (29, 893). Melbourne. 16 June 1942. p. 5. Retrieved 13 March 2016 – via National Library of Australia.
  9. "HOSPITALITY FOR ALLIED TROOPS". The Argus. Melbourne. 19 March 1942. p. 3. Retrieved 2 August 2015 – via National Library of Australia.
  10. "AMERICAN RED CROSS CLUB TO CLOSE". The Argus (30, 745). Melbourne. 13 March 1945. p. 7. Retrieved 13 March 2016 – via National Library of Australia.
  11. "WOMEN'S SECTION". The Age (27, 194). Victoria, Australia. 16 June 1942. p. 3. Retrieved 6 August 2017 – via National Library of Australia.
  12. "Report of the Board on Inquiry into the Sale of a Property at 110 Exhibition Street" (PDF). Retrieved 1 February 2016.
  13. Gleghorn, Greg (13 October 1976). "Hamer, 3 Ministers accessed over sale". The Age. Retrieved 1 February 2016.
  14. "Vapold 'not favored'". The Age. 4 November 1976. Retrieved 1 February 2016.
  15. "Agent said phantom bids made". The Age. 10 November 1976. Retrieved 1 February 2016.
  16. "Labor leader 'petulent'". The Age. 11 November 1976. Retrieved 1 February 2016.
  17. Hill, Brian (9 December 1976). "Vapold: Libs cleared". The Age. Retrieved 1 February 2016.
  18. "AM – Howard attacks Govt policies". www.abc.net.au. Retrieved 4 November 2017.
  19. Perkins, Miki (12 September 2011). "Hidden history behind closed doors". The Age. Retrieved 1 February 2016.
  20. Lenaghan, Nick (5 December 2018). "Rolex revealed as buyer of $37.1m Victorian Liberal Party's Melbourne HQ". Australian Financial Review. Retrieved 10 December 2018.
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