Capillary Technologies

Capillary Technologies is a software product company, which provides cloud-based Omnichannel Customer Engagement, eCommerce platform and related services for retailers and brands. It is headquartered in Singapore.[4][5][6]

Capillary Technologies
Privately Held
IndustryRetail and Consumer Brands
FoundedBangalore, India (August 2008 (2008-08)) [1]
Headquarters
Singapore
Number of locations
14 Offices[2]
Area served
India, South East Asia, Middle East, Greater China
Key people
Aneesh Reddy
(CEO)[3]
Pravanjan Choudhury (CTO)
Ankur Saigal (CRO)
Number of employees
600 (May 2020)[2]
SubsidiariesCapillary Technologies India Private Limited (India), Capillary Solutions FZ-LLC (Dubai) and Capillary Technologies Singapore PTE. LTD.
Websitehttp://www.capillarytech.com

Capillary was named one of Forbes’ 12 Hidden Gems in 2012. Other awards received by Capillary include the Gartner 2013 Cool Vendor award and Marketing Magazine’s CRM & Loyalty Silver Agency of the Year Award 2013.[7]

By 2013, Capillary serves over 140 major global brands, including Pizza Hut, Puma, Jack Wills, Marks & Spencer, Benetton, Courts, Nike and Nokia, across 10,000+ stores and over 70 million consumer interactions.[7]

History

Capillary Technologies was founded by Aneesh Reddy,[8] Krishna Mehra, and Ajay Modani in 2008.[4] The co-founders are prestigious alumni of Indian Institute of Technology, Kharagpur (IIT-KGP). Before founding Capillary, Aneesh worked at ITC Limited; Krishna was with Microsoft Research, and Ajay with Danieli.[1]

Incubated in IIT Kharagpur, Capillary began its operations in Bangalore in August 2008.[1][9]

In June 2013 Harvard Business Review used Capillary as a Case for reverse Innovation in Tech Startups.[10]

In July 2016, Capillary expanded its operations to retailers in China[11]

In December 2016, Google's Vice President for South East Asia and India, Rajan Anandan joined Capillary as a Board member.[12][13]

The company signed a partnership pact with Veda Holding, a company based in Saudi Arabia to form Capillary Arabia.[14][15]

Funding

Acquisitions

In September 2015, Capillary acquired an eCommerce software platform MartJack.[26][27]

In October 2016, Capillary acquired SellerWorx, an eCommerce services and technology company.[28]

Awards
  • QPrize India [29]
  • Forbes 12 hidden gems of technology industry[3]
  • Gartner Cool Vendor[30]

References
  1. "How Capillary Technologies turned Lehman Brothers collapse into a boom - The Economic Times".
  2. "About Us,Our journey enabling consumer brands". www.capillarytech.com. Retrieved 19 July 2018.
  3. Dharmakumar, Rohin (5 November 2012). "Capillary Technologies: Secret Cache". Forbes India. Retrieved 8 December 2016.
  4. "Capillary Technologies Pvt Ltd.: Private Company Information - Bloomberg".
  5. "Capillary Technologies - Warburg Pincus".
  6. "Warburg Pincus sets up office in Singapore - The Straits Times".
  7. ""Capillary Technologies" Executive Case: India & Singapore". Retrieved 24 April 2020.
  8. "40 of India's Brightest young Entrepreneurs - Fortune India".
  9. "The IIT that has given birth to a number of successful start-ups | Business Standard News".
  10. Govindarajan, Vijay; Deshpande, Sachin (20 June 2013). "Reverse Innovation in Tech Startups: The Story of Capillary Technologies". Harvard Business Review. Retrieved 8 December 2016.
  11. "Asia's leading omni-channel CRM provider Capillary Technologies expands in China market".
  12. "Capillary Technologies appoints Rajan Anandan as newest board member | ANI News". Archived from the original on 2 February 2017.
  13. "Rajan Anandan joins the board at Capillary - The Economic Times".
  14. "Capillary Technologies signs JV with Saudi-Based Veda Holding". The Economic Times.
  15. "Capillary Technologies: A SaaS leader rises from Bengaluru". The Financial Express. 30 September 2019.
  16. Anurag. "Entrepreneurship Cell - IIT Kharagpur". ecell-iitkgp.org. Archived from the original on 11 December 2016. Retrieved 7 December 2016.
  17. "Qualcomm Ventures Announces Eight Shortlist Winners for QPrize Business Plan Competition | Qualcomm". Qualcomm. 2 September 2009. Retrieved 7 December 2016.
  18. "Capillary Technologies • Norwest Venture Partners". www.nvp.com. Retrieved 7 December 2016.
  19. "Portfolio | Qualcomm Ventures". www.qualcommventures.com. Retrieved 7 December 2016.
  20. Perez, Sarah. "Social CRM Company Capillary Technologies Raises $15.5M From Sequoia, Norwest & Qualcomm". TechCrunch. Retrieved 7 December 2016.
  21. "Sequoia - Capillary".
  22. Mishra, Pankaj. "With $4M In Fresh Funding From Amex Ventures, Capillary Wants to be Salesforce Of Social CRM". TechCrunch. Retrieved 7 December 2016.
  23. "Archived: Start Singapore". The Strait Times. Archived from the original on 30 December 2016.
  24. "Archived: S'pore-based CRM start-up bags US$14m Series B funding". The Strait Times. Archived from the original on 30 December 2016.
  25. "Capillary Technologies raises $45 million from Warburg Pincus & others - The Economic Times". The Economic Times. Retrieved 7 December 2016.
  26. Shu, Catherine. "Social CRM Provider Capillary Technologies Raises $45M, Acquires MartJack". TechCrunch. Retrieved 7 December 2016.
  27. "Capillary takes over ecommerce platform - Times of India". The Times of India. Retrieved 7 December 2016.
  28. "Capillary Technologies acquires Sellerworx - The Economic Times". The Economic Times. Retrieved 7 December 2016.
  29. "Capillary wins Qualcomm QPrize Contest". www.vccircle.com. Retrieved 8 December 2016.
  30. "Cool Vendors in India, 2013". www.gartner.com. Retrieved 8 December 2016.
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