Camp+King

Camp+King is a San Francisco-based advertising agency launched in February 2011 as part of Havas Worldwide. Havas is the seventh largest agency holding company in the world.[1] The founders of Camp+King are creative Roger Camp and strategist Jamie King. The agency was launched with an initial roster of clients that include Old Navy, Yahoo! and Shaklee.[2] Camp+King has positioned itself as creating "Conversation-Swell" for brands.[3]

Camp+King
Subsidiary
Industry
FoundedFebruary 2011 (2011-02) in San Francisco, California, United States
HeadquartersSan Francisco, California, United States
Key people
  • Jamie King (co-founder and CEO)
  • Roger Camp (co-founder and CCO)
Websitecamp-king.com

Camp+King recently helped Old Navy build a “full communications plan using in-store, viral, mobile, social and some of their direct channels," for the Halloween season. They are also working with Shaklee Corp., as well as on a project with Yahoo scheduled for a spring 2011 launch.[4]

King founded the agency with former Publicis' Hal Riney partner Roger Camp. Most recently, King was the president of Euro RSCG Chicago, the largest advertising agency for the past five years by number of global accounts.[5] Both King and Camp have spent their careers in advertising at various agencies, including Fallon, Wieden + Kennedy, Cliff Freeman & Partners and Leo Burnett. They met at Publicis Groupe's Publicis & Hal Riney in San Francisco, where King served as CEO.[6]

References
  1. ""Agency Family Trees" Advertising Age". Archived from the original on 2010-12-08. Retrieved 2011-02-10.
  2. "Camp+King Reunite" Advertising Age
  3. "Camp, King Reunite with Support from Havas" MediaBistro
  4. "Former Euro RSCG Chicago President King Launches New Firm" DM News
  5. "Havas Shows Hope For Advertising" DM News
  6. ""Jamie King, Roger Camp" Creativity". Archived from the original on 2011-02-06. Retrieved 2011-02-08.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.