CafeMom

CafeMom is a website targeted to mothers and mothers-to-be. It is owned by Wild Sky Media, which also owns Mom.com, CafeMom, MamásLatinas, and LittleThings.[2]

CafeMom
Type of businessPrivately held company
Available inEnglish
HeadquartersNew York, New York
OwnerWild Sky Media
Founder(s)Michael Sanchez
Andrew Shue
URLwww.cafemom.com
Alexa rank8,866 (As of 27 May 2020)[1]
RegistrationOptional
LaunchedDecember 2006 (2006-12)
Current statusOnline

Logo for The Stir

History

CafeMom was founded in 2006 by Michael Sanchez and Andrew Shue. In 1999, the childhood friends established CMI Marketing and subsequently ClubMom, the predecessor to CafeMom. ClubMom was a web site that provided parenting information in the form of blogs, articles and message boards. It also organized a shopping rewards program with sponsors. ClubMom ran until 2007, until it was shuttered in favor of CafeMom.[3][4][5][6]

CafeMom launched on November 15, 2006.[7] Many ClubMom members were encouraged to join CafeMom to help it succeed.[8] Shortly after its launch, it was described as a "MySpace for moms".[9]

The idea of CafeMom originated with Andrew Shue when he became a father and he saw how his wife counted on other mothers for support and information. Shue realized that there was a need for mothers to share and talk with other women and there was nothing out there that was bringing them together.[8][10]

Within one year of its launch, CafeMom became the most trafficked website for women according to comScore.[11]

In 2008, the website was receiving 8 million unique visitors a month, accounting for over 140 million page views.[3]

In September 2008, the website launched an initiative to donate $10 million to schools, while increasing traffic to the site.[12]

In 2009, the website launched a games section.[13]

On March 30, 2010, CafeMom announced the launch of The Stir,[14] a blog for moms featuring topics such as celebrity gossip, parenting dilemmas, current events, and home decorating. It provides articles about parenting and issues surrounding children that members can comment upon and discuss. It also links to related stories on the site as well providing links to similar articles in the press, and gives links to Twitter and Facebook where members can continue the debate. Suburban Turmoil’s Lindsay Ferrier is a fashion columnist for the journal, after selling her style blog, She’s Still Got It, to CafeMom.[15] The blog is interactive, allowing CafeMom followers to write in and ask questions, appeal for fashion advice and discuss trends.

In 2010, the blog named Tina Fey as "Sexiest Mom Alive".[16]

In 2010, the site had $30 million in revenue.[17]

As of June 2010, the site offered 70,000 separate groups on topics ranging from astrology to gardening.[18]

In August 2010, Yahoo! evaluated acquiring CafeMom for as much as $100 million. CMI Marketing and Yahoo negotiated over the price. Other interested companies included The Walt Disney Company.[19][20][21]

In May 2011, the website launched Daily Deals and announced plans for a hispanic website. At that time, the website had 100 employees, $36 million in annual revenue, and 7.6 million unique monthly visitors.[22]

By 2012, the website was receiving 9 million monthly unique visitors and launched a YouTube channel.[23] The YouTube channel offers workout videos and heartwarming stories.[24][25]

In June 2018, Wild Sky Media acquired the website.[26][27][28]

gollark: `ssh sinthorions-computer.com cat /proc/cpuinfo`
gollark: That's horrible.#
gollark: processor : 0vendor_id : AuthenticAMDcpu family : 23model : 1model name : AMD Ryzen 3 1200 Quad-Core Processorstepping : 1microcode : 0x800111ccpu MHz : 3410.279cache size : 512 KBphysical id : 0siblings : 4core id : 0cpu cores : 4apicid : 0initial apicid : 0fpu : yesfpu_exception : yescpuid level : 13wp : yesflags : fpu vme de pse tsc msr pae mce cx8 apic sep mtrr pge mca cmov pat pse36 clflush mmx fxsr sse sse2 ht syscall nx mmxext fxsr_opt pdpe1gb rdtscp lm constant_tsc rep_good nopl nonstop_tsc cpuid extd_apicid aperfmperf pni pclmulqdq monitor ssse3 fma cx16 sse4_1 sse4_2 movbe popcnt aes xsave avx f16c rdrand lahf_lm cmp_legacy svm extapic cr8_legacy abm sse4a misalignsse 3dnowprefetch osvw skinit wdt tce topoext perfctr_core perfctr_nb bpext perfctr_llc mwaitx cpb hw_pstate sme ssbd sev vmmcall fsgsbase bmi1 avx2 smep bmi2 rdseed adx smap clflushopt sha_ni xsaveopt xsavec xgetbv1 xsaves clzero irperf xsaveerptr arat npt lbrv svm_lock nrip_save tsc_scale vmcb_clean flushbyasid decodeassists pausefilter pfthreshold avic v_vmsave_vmload vgif overflow_recov succor smcabugs : sysret_ss_attrs null_seg spectre_v1 spectre_v2 spec_store_bypassbogomips : 6989.20TLB size : 2560 4K pagesclflush size : 64cache_alignment : 64address sizes : 43 bits physical, 48 bits virtualpower management: ts ttp tm hwpstate eff_freq_ro [13] [14]
gollark: Look, it even lists the bugs!
gollark: Get a stupid home.

References
  1. "Alexa Internet: CafeMom.com". Alexa Internet.
  2. "Wild Sky Media Launches Moms Want to Know Series for Marketers and Brands" (Press release). Business Wire. October 28, 2019.
  3. Fung, Amanda (May 3, 2008). "Mothers' little helper". Crain Communications.
  4. CRAWFORD, STEPHANIE (July 15, 2009). "How CafeMom Works". HowStuffWorks.
  5. "Woman to Woman, Online". The New York Times. August 14, 2008.
  6. Shellenbarger, Sue (November 9, 2010). "Beyond Facebook: the Benefits of Deeper Friendships". The Wall Street Journal.
  7. Witch, Lippy (August 14, 2017). "Cafemom.com: A Mother's Support Site or a Troll Fest?". Turbo Future.
  8. Stetler, Carrie (March 24, 2009). "Actor Andrew Shue becomes internet mogul with CafeMom". NJ.com.
  9. CASHMORE, PETE (December 27, 2006). "CafeMom Launches An Impressive "MySpace for Moms"". Mashable.
  10. IBANGA, IMAEYEN; FERRAN, LEE (June 16, 2009). "Moms Come Together at CafeMom". ABC News.
  11. OSTROW, ADAM (March 18, 2008). "Moms Are Hot: CafeMom Raises $12 Million". Mashable.
  12. Schaffhauser, Dian (September 17, 2008). "CafeMom Launches $10 Million Schools Initiative". The Journal.
  13. Quenqua, Douglas (October 7, 2009). "CafeMom Caters to Growing Number of Gaming Mothers". Clickz.
  14. "CafeMom Launches The Stir, the All-Day, Every Day Content Destination for Moms" (Press release). PR Newswire. March 30, 2010.
  15. "LINDSAY FERRIER". MuckRock.
  16. "TINA FEY Named 2010's "Sexiest Mom Alive" by THE STIR, a CafeMom Blog" (Press release). PR Newswire. April 29, 2010.
  17. Shontell, Alyson (May 18, 2011). "How To Use Your Mother To Make $30 Million Dollars Per Year". Business Insider.
  18. CHANG, JUJU; WILD, ANNA (June 15, 2010). "CafeMom Website Offers Digital Community for Mothers". ABC News.
  19. "Exclusive: Yahoo Eyes CafeMom for $100 Million Acquisition". All Things Digital. August 17, 2010.
  20. Yarow, Jay (August 17, 2010). "Yahoo Wants To Buy CafeMom For $100 Million". Business Insider.
  21. Savitz, Eric Savitz (August 17, 2010). "Yahoo Reportedly In Talks To Buy CafeMom For About $100M". Barron's.
  22. Swisher, Kara (May 4, 2011). "CafeMom Launches Daily Deals and Plans Hispanic Moms Site". All Things Digital.
  23. "CAFEMOM STUDIOS LAUNCHES NEWEST SEASON OF POPULAR YOUTUBE CHANNEL" (Press release). Cision. August 21, 2012.
  24. "CafeMom Studios" – via YouTube.
  25. "CafeMom Studios Launches Nine New Programs for Popular YouTube Channel" (Press release). GlobeNewswire. April 2, 2012.
  26. Fuller, Melynda (June 22, 2018). "RockYou Media Acquires 'CafeMom,' 'MamasLatinas,' 'Revelist'". MediaPost.
  27. "Wild Sky Media Launches Moms Want to Know Series for Marketers and Brands" (Press release). Business Wire. October 28, 2019.
  28. Sluis, Sarah (June 21, 2018). "CafeMedia Sells Websites To Focus On AdThrive". AdExchanger.
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