Byredo

Byredo is a Swedish company, producing fragrances, leather goods and accessories.

It was founded in Stockholm in 2006 by Ben Gorham.[1]

Its products are made in Sweden.[2] Byredo is a portmanteau of "By Redolence".[3]

The brand is expanding into leather goods and accessories,[4][5] and the first collection of handbags and small leather goods debuted at Paris Fashion Week in September 2017.[6]

Byredo is available in Russia, France, Hong Kong, Sweden, the UK, the US, Canada and on it website.[7]

History

In 2013 Gorham sold a majority stake of the company to London-based investment firm Manzanita Capital,[3][8] which has invested in Diptyque and Malin + Goetz,[9] and owns Space NK.[3]

Collaborations

Perfumer Jérôme Epinette has created scents for the brand.[9] Byredo collaborated with photographers Inez and Vinoodh on its 1996 Inez & Vinoodh fragrance.[10][11]

Byredo is collaborating with Ikea on a home fragrance expected to launch in 2019.[12][13]

Recognition

Forbes magazine named Byredo Super Cedar among the best scents launched in 2016.[14]

gollark: The Macron compiler was able to optimise a collatz conjecture loop to just return immediately but nobody can make it tell why.
gollark: Implement osmarkslisp-rs.
gollark: Not significantly. It's just slightly less efficient than letting it autoassign rowids.
gollark: As Macron is purely functional and deterministic, when an error occurs it simply rewrites the code and time-travel-debuggings it back to the same state, until it stops erroring.
gollark: I think they can be basically equal in convenience if you can do anyhow-style error casting stuff and have try.

References

This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.