Byredo

Byredo is a Swedish company, producing fragrances, leather goods and accessories.

It was founded in Stockholm in 2006 by Ben Gorham.[1]

Its products are made in Sweden.[2] Byredo is a portmanteau of "By Redolence".[3]

The brand is expanding into leather goods and accessories,[4][5] and the first collection of handbags and small leather goods debuted at Paris Fashion Week in September 2017.[6]

Byredo is available in Russia, France, Hong Kong, Sweden, the UK, the US, Canada and on it website.[7]

History

In 2013 Gorham sold a majority stake of the company to London-based investment firm Manzanita Capital,[3][8] which has invested in Diptyque and Malin + Goetz,[9] and owns Space NK.[3]

Collaborations

Perfumer Jérôme Epinette has created scents for the brand.[9] Byredo collaborated with photographers Inez and Vinoodh on its 1996 Inez & Vinoodh fragrance.[10][11]

Byredo is collaborating with Ikea on a home fragrance expected to launch in 2019.[12][13]

Recognition

Forbes magazine named Byredo Super Cedar among the best scents launched in 2016.[14]

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gollark: They seem to just magically emerge from cultural evolutionary processes.
gollark: You could say that about *lots* of things.
gollark: Chesterton's fence and stuff excepted, it's generally good to stop doing traditional things if they have downsides and don't really have benefits now.
gollark: There isn't much of one *now*.

References
  1. Lisa Niven, Vogue Meets Byredo's Ben Gorham Vogue, 1 September 2016
  2. "Byredo Perfumes And Colognes". www.fragrantica.com.
  3. Manzanita buys majority stake in Byredo 1 May 2013
  4. Sunhee Grinnell, Byredo Celebrates 10 Years with No Name: Ben Gorham on his biggest collaboration yet Vanity Fair, September 13, 2016
  5. "Luxury leather handbag collection • Made in Italy | BYREDO". www.byredo.com.
  6. Founder Ben Gorham continues to push Byredo out of its comfort zone. LAUREN JOSEPH, Surface magazine, October 20, 2017
  7. "Byredo store ⋅ Find your store | BYREDO". www.byredo.com.
  8. Women's Wear Daily, Manzanita Capital Buys Byredo Stake: The owner of SpaceNK and Diptyque has purchased a majority stake in the Swedish fragrance house. Samantha Conti, April 29, 2013
  9. Christopher Stocks, Name game: Byredo celebrates its tenth anniversary with a nameless fragrance wallpaper.com 6 Sep 2016
  10. Maria Ward, Party Like It’s 1996: Byredo and Inez and Vinoodh Celebrate Their Fragrance Collaboration Vogue, December 9, 2016
  11. 1996 Inez & Vinoodh fragrantica.com
  12. Dena Silver, The Fashionization of Ikea Includes Virgil Abloh, Byredo and Stampd: The affordable Swedish homegoods store is starting to appeal to the style set Observer.com 6/14/2017
  13. The sweet scent of IKEA and Byredo Ikea, 09.06.2017
  14. Katie Chang, From Byredo To Tom Ford, The Best Men's Fragrances of 2016 Forbes, December 16, 2016
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