Burton's, Abergavenny

Burton's, 16–18 High Street, Abergavenny is a shop constructed for the Burton's tailoring company in 1937. The design, by Burton's in-house architect, Nathaniel Martin, is Art Deco in style. The building is listed Grade II* for its "exceptional interest and rarity as a well preserved Burton's store which retains almost all of its 1930s external detailing."[1]

Burton's, Abergavenny
"A classic Burton store"
Location16–18 High Street Abergavenny, NP7 5RY, Monmouthshire, Wales, United Kingdom
Coordinates51.8221°N 3.0180°W / 51.8221; -3.0180
Built1937
Built forSir Montague Maurice Burton
ArchitectNathaniel Martin
Listed Building – Grade II*
Designated13 October 1994
Reference no.14875
Location of Burton's, Abergavenny in Monmouthshire

History and architecture

The Burton clothing company was founded by Montague Burton in 1903.[2] Originally named the Cross-Tailoring Company, the business grew to become the world's largest tailoring company by Burton's death in 1952.[2] During rapid expansion in the 1920s and 1930s, fuelled in part by contracts to supply uniforms to the British Army throughout World War I, Burton established a distinctive architectural template for his stores nationwide. Using an in-house architectural team, led firstly by Harry Wilson and then by Nathaniel Martin,[3] the stores were constructed in an Art Deco style, "the uncompromising moderne of the Burton house style (being) used in every store in the land."[1]

Sign on the Nevill Street frontage.

The building on High Street, Abergavenny is of two storeys with wide glass elevations to both the Market Street and High Street frontages.[3] The building materials include Portland stone, polished black marble, brass and glass.[4] A foundation stone records; "This stone laid by Raymond Montague Burton 1937".[4]

The store has an exterior that is almost unchanged since its construction in 1937 and, as such, it represents a rare survival of a commercial style that was once common through the United Kingdom. The building has a Grade II* listing in acknowledgement of this rarity.[4] Its Cadw listing describes it as "a classic Burton store with all the characteristic design features which used to be displayed in every British town and have now gone almost completely".[5]

gollark: mautam has other reasons, I mean.
gollark: I would agree with that - having the minimum standard be "immediately disavow anything some group decides they don't like" would be intensely problematic - but maybe they have other reasons.
gollark: Anyway, please answer my three questions.
gollark: Even if it would be preferable if they didn't.
gollark: They might end up doing it anyway, though, yes.

References
  1. Good Stuff (1994-10-13). "Burton – Abergavenny – Monmouthshire – Wales". British Listed Buildings. Retrieved 2017-01-01.
  2. "Company Info". Burton. Retrieved 2017-01-01.
  3. "HIGH STREET, NO 16-18 (BURTONS PLC)". Coflein. Retrieved 2017-01-01.
  4. Good Stuff (1994-10-13). "Burton – Abergavenny – Monmouthshire – Wales". British Listed Buildings. Retrieved 2017-01-01.
  5. "Listed Buildings – Full Report – HeritageBill Cadw Assets – Reports". Cadwpublic-api.azurewebsites.net. 1994-10-13. Retrieved 2017-08-26.
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