Burn Slow (EP)

Burn Slow is the debut extended play (EP) by American singer-songwriter Jaira Burns. It was released on July 27, 2018 via Interscope Records. The project was preceded by the singles "Burn Slow", "Okokok", "Sugarcoat" and "Low Key in Love", which were released on August 11, 2017, March 9, May 11 and June 15, 2018, respectively.

Burn Slow
EP by
ReleasedJuly 27, 2018 (2018-07-27)
Recorded2017–18
Genre
Length25:58
LabelInterscope
Producer
Singles from Burn Slow
  1. "Burn Slow"
    Released: August 11, 2017
  2. "Okokok"
    Released: March 9, 2018
  3. "Sugarcoat"
    Released: May 11, 2018
  4. "Low Key in Love"
    Released: June 15, 2018

Background and promotion

On June 16, 2017, Burns released her debut single, "Ugly" which was featured in a commercial for Beats Electronics and Balmain headphone collaboration starring Kylie Jenner.[2][3] An accompanying music video for the track, directed by Wiissa was released on June 28.[4] However, it was ultimately removed from the final track listing.[5] On August 11, she released the lead single of the record titled "Burn Slow".[6] The music video directed by Alexandra Gavillet was later released on September 6.[7][6] On October 20, she released another single titled "High Rollin", which was removed from the final track listing as well.[8] On March 9, she released the second single titled "Okokok", and on May 2, 2018 the music video directed by Lucy Sandler was released.[9][10] On May 11, she released the third single titled "Sugarcoat" and on June 6, a music video directed by Sophia Ray was released.[11][12] On June 15, the fourth single titled "Low Key in Love" was released.[13]

Critical reception

Michael Love Michael of Papermag wrote positively about the record saying that "it's packed with ephemeral, slow-burning energy. But don't be fooled: there are some legit bangers on this record."[14]

Track listing

Credits taken from Qobuz.[15]

No.TitleWriter(s)Producer(s)Length
1."Okokok"
Noise Club3:06
2."Sugarcoat"
ADP3:24
3."Burn Slow"
  • Stephens III
  • Tedder
3:12
4."Low Key in Love"Kleinstub3:24
5."This Time Around"
  • Stargate
  • Lambroza
2:58
6."Bounce Right Back"
  • Stephens III
  • Tedder
  • Georgia Ku
  • Stephens III
  • Tedder
3:20
7."Didn't I"
  • Eman
  • Goldstein
3:09
8."Waste Away"
  • Ghantous
  • Hetrick
  • Jay Weathers
3:25
Total length:25:58

Personnel

Credits adapted from Tidal.[16]

  • Jaira Burns – lead vocals (all tracks)
  • Noise Club – production (track 1)
  • Chris Gehringer − mixing, mastering, studio personnel (track 1)
  • Gavin Finn − engineering, studio personnel (track 1)
  • Tony Maserati − mixing, studio personnel (tracks 1, 5)
  • ADP − production (track 2)
  • Matt Colton − mixing assistance, studio personnel (track 2)
  • Eric J Dubowsky − mixing, studio personnel (track 2)
  • Charles Stephens III − production (tracks 3, 6)
  • Ryan Tedder − production (track 3)
  • Erik Madrid − mixing, studio personnel (track 3)
  • Jorge Gutierrez − mixing assistance, studio personnel (track 3)
  • Aalias − production (track 4)
  • Matt Colton − mastering, studio personnel (track 4)
  • Mitch McCarthy − mixing, studio personnel (tracks 4, 6−8)
  • Nolan Lambroza − production (track 5)
  • Stargate − production (track 5)
  • Chris Athens − mastering, studio personnel (tracks 5−8)
  • Emanuel "Eman" Kiriakou − production (track 7)
  • Andrew Goldstein − production (track 7)
  • Emile Ghantous − production (track 8)
  • Keith Hetrick − production, co-production (track 8)
  • Jay Weathers − production, co-production (track 8)

Release history

Region Date Format(s) Label Ref.
Various July 27, 2018 Interscope Records [5]
gollark: Well, I guess we carefully attain another GM
gollark: We have 4 rocks, right?
gollark: I take the rock, we share the money again, and I add the corpse to our corpse pile for sale.
gollark: Well, we swordify the GM#1 then.
gollark: I see.

References

  1. "Jaira Burns on Her New EP 'Burn Slow' & Why Janet Jackson Serves as a Major Inspiration". Billboard. Retrieved November 8, 2018.
  2. Pickens, Ashley (June 28, 2017). "Songstress Jaira Burns Releases Visual For Debut Single 'Ugly'". Vibe. Retrieved May 11, 2018.
  3. Calvario, Liz (July 19, 2017). "EXCLUSIVE: Get a Behind-the-Scenes Look at Kylie Jenner's Campaign for Balmain's New Beats By Dre Headphone Co". Entertainment Tonight. Retrieved May 11, 2018.
  4. Nazim, Hafeezah (June 28, 2017). "Jaira Burns Embarks On A Mischievous Adventure In Her New Music Video". Nylon. Retrieved May 14, 2018.
  5. "Burn Slow by Jaira Burns". iTunes Store (US). July 27, 2018. Retrieved July 28, 2018.
  6. Ortiz, Edwin (September 6, 2017). "Premiere: Watch Jaira Burns' Captivating Video for 'Burn Slow'". Complex. Retrieved May 16, 2018.
  7. "Burn Slow - Jaira Burns". Vevo. September 6, 2017. Retrieved May 16, 2018.
  8. "High Rollin - Single by Jaira Burns". iTunes Store (US). October 20, 2017. Retrieved May 22, 2018.
  9. Love Michael, Michael (March 9, 2018). "Bops Only: 10 Songs You Need To Start Your Weekend Right". Papermag. Retrieved May 18, 2018.
  10. Wass, Mike (May 2, 2018). "Jaira Burns Moves On In Her Cute & Colorful 'OKOKOK' Video". Idolator. Retrieved May 18, 2018.
  11. Wass, Mike (May 11, 2018). "The Drop: Your Guide To New Music Friday Featuring Andrew McMahon & Kiiara". Idolator. Retrieved May 23, 2018.
  12. "Sugarcoat - Jaira Burns". Vevo. June 6, 2018. Retrieved June 6, 2018.
  13. "Low Key in Love - Single by Jaira Burns". iTunes Store (US). June 15, 2018. Retrieved July 28, 2018.
  14. Love Michael, Michael (July 27, 2018). "Bops Only: 10 Songs You Need to Start Your Weekend Right". Papermag. Retrieved July 28, 2018.
  15. "Burn Slow – Jaira Burns – Download and listen to the album". Qobuz. July 27, 2018. Retrieved July 28, 2018.
  16. "Burn Slow / Jaira Burns TIDAL". Tidal. July 27, 2018. Retrieved July 29, 2018.
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