Brico

Brico is a Belgian hardware store-chain. The chain focuses mainly on DIY items, but also sells garden related articles. The chain has 140 locations (as of February 2016) spread over Belgium, about 95 of which are franchised.[1]

History

The first store opened in 1973 in Schoten. The name Brico comes from the French bricoler, which means to do DIY. During the 1980s, Brico produced two brands of its own, namely Stop and Bricobi. Currently these brands are known as Central Park and Sencys.[2] Until 2002 Brico was part of the GIB Group, when it was sold to the Dutch Vendex (currently Maxeda). Maxeda also owns the Hardware store-chains Praxis and Formido.

Former locations of Leroy Merlin in Belgium have become part of Brico NV and have been reformed and renamed to Plan-It. These stores focus mainly on larger DIY and decoration projects.

In 2006, first Brico City shops were opened. These are smaller stores in the city centers (Antwerp, Brussels, Liege, Ghent ...) that focus on most basic and easy-to-store items.[3]

Sponsoring

During the 1990s, the chain was co-sponsor of the Mapei cycling team via the brand Bricobi.

e-shop

In 2006 Brico started its own webshop. The webshop is part of the Brico website.

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gollark: My school is planning to try online learning or something, which I am sure will go badly.
gollark: ```What will happen about exams?In England and Wales, all exams in May and June have been cancelled, including GCSEs, A-levels and primary school national curriculum tests known as Sats.Mr Williamson told the Commons on Wednesday: "I can confirm we will not go ahead with assessments or exams and that we will not be publishing performance tables for this academic year."We will work with the sector and [the exams watchdog] Ofqual to ensure children get the qualifications that they need."```- from the BBC
gollark: Not really.
gollark: The wording is a bit ambiguous so in theory they might be planning to do them later, but it seems like they're being cancelled.

References

  1. Brico Archived February 8, 2012, at the Wayback Machine on Brico.be
  2. (in Dutch) Brico roept twee producten van merk Sencys terug, De Morgen, October 13, 2010
  3. "Brico Franchise". Archived from the original on 2 April 2013. Retrieved 11 March 2013.
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