Borderless selling

Borderless selling is the process of selling services to clients outside the country of origin of services through modern methods which eliminate the actions specifically designed to hinder international trade. International trade through "borderless selling" is a new phenomenon born in the current "globalization" era.

Topics in Marketing
Key concepts
Product / Price / Promotion "Placement" / Service / Retail Research / Strategy / Management
Promotion
Advertising / Sales promotion Personal Sales / Publicity Public relations / Direct
Promotional media
Newspapers / Magazines Broadcasting / Online media Billboard
Roles
Promoters / Infotainers

Definitions

Borderless selling is defined as the process of performing sales transaction between two or more parties from different countries (an exporter and an importer) which is free from actions specifically designed to hinder international trade, such as tariff barriers, currency restrictions, and import quotas.

Background

International trade, which is the exchange of goods and services across international borders, has been present throughout much of history of economics, society and politics.

It is assumed that offshore outsourcing gave birth to "borderless selling". The selling of services by offshore outsourcing service providers to foreign clients is free from actions specifically designed to hinder international trade, such as tariff barriers, currency restrictions, and import quotas. This is largely because most of the services are sold or delivered electronically from the offshore service provider to the foreign client. This phenomenon gave birth to borderless selling.

There is a high correlation between outsourcing and exporting activity. However, borderless selling is different from free international trade or selling. Under the belief in mercantilism, most nations had high tariffs and many restrictions on international trade for centuries. In the 19th century, a belief in free trade became paramount in west, especially in Britain and this outlook has since then dominated the thinking of western nations. Traditionally international trade was possible between only those countries which regulated international trade through bilateral treaties. Borderless selling is possible between any two countries of the world because services can be exported using modern telecommunication networks without the need to regulate trade.

The term "borderless selling" was originated as part of the research carried out by team led by Paramjeev Singh Sethi.

Major elements

Consultative sales
Business development
Account management
Offshore project management
Onshore service delivery

Advantages

We can introduce our product by using advertising
Economies of scale in production and distribution
Lower marketing costs
Power and scope
Consistency in brand image
Ability to leverage good ideas quickly and efficiently
Uniformity of marketing practices
Helps to establish relationships outside of the “political arena”
Helps to encourage ancillary industries to be set up to cater for the needs of the global player
Benefits of eMarketing over traditional marketing

Applicable services

Many services can be sold through borderless selling, popularly including:

Consulting
Freelancing
Electronic commerce
Online credit card processing
Music
Animation services
Videos
Business research
Telemarketing
Accounting
Medical transcription

Means

Different means used for borderless selling:

gollark: It isn't as if the updates are important.

gollark: Why? You could just use the old version of it or something.

gollark: That's nice.

gollark: What do you mean?

gollark: "Modular" laptops.

References

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