Boomerang (JoJo Siwa song)

"Boomerang" is the debut single by American dancer, singer, actress, and YouTube personality JoJo Siwa. "Boomerang" was written by Griffith Frank, Heather Miley, Jordan Richman, and Siwa. Jordan Richman produced the record with Heather Miley as co-producer. The song was released as a digital single on May 6, 2016.[3][2][4]

"Boomerang"
Single by JoJo Siwa
ReleasedMay 6, 2016 (2016-05-06)[1]
RecordedJuly–November 2015
StudioThe Firestation Recording, West Los Angeles, California
GenreTeen pop, pop rap
Length3:26[1]
LabelJoJo Siwa Entertainment
Songwriter(s)
  • Griffith Frank
  • Heather Miley
  • Jordan Richman
  • JoJo Siwa
Producer(s)Jordan Richman (producer), Heather Miley (co-producer)[2]
JoJo Siwa singles chronology
"Boomerang"
(2016)
"Kid in a Candy Store"
(2017)
Music video
"Boomerang" on YouTube

Musical style and lyrics

It is an upbeat song that deals with the issue of cyberbullying. The song's message is to achieve a triumph over online bullies.[3][2][4]

Music video

The music video directed by Monseé Wood was released on May 17, 2016. As of May 26, 2020, the music video had been viewed on YouTube over 880 million times.[5] The video features Jessalyn Siwa (her mother) and the former Dance Moms cast. As of May 26, 2020, it has over 4 million likes and 900 thousand dislikes.[6]

Commercial performance

On February 24, 2017, the single was certified Gold by the Recording Industry Association of America (RIAA).[7] On August 31, 2017, the song was certified Platinum by the RIAA.[7]

Certifications

Region CertificationCertified units/sales
United States (RIAA)[7] 2× Platinum 2,000,000

sales+streaming figures based on certification alone

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References

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