Bobby J

Bobby J, also known professionally as BOBBYSWXRLD, is an American singer, songwriter, producer, record executive, entrepreneur and CEO of record label Mexiversal Music Group (MMG) distributed by The Orchard / Sony Music. He describes his music as "Mexitón". Mexiton (mexi·tone, mex·ee·tone), also known as Mexitón (Spanish), is a Mexican-American & Latin genre derived from Mexican, Urban, Cumbia and Reggeaton influences. Vocals include rapping and singing, typically in Spanglish.

BOBBYSWXRLD
Background information
Birth nameBobby J
Also known asBOBBYSWXRLD
Born
Genres
Occupation(s)
Instruments
Years active2005 - Present
LabelsMexiversal Music Group, EGR Music Group

Early life

Bobby J was born on June 24th in San Diego, California. He was raised Catholic-Christian. He began singing and performing music at various churches throughout the week. Bobby J became a professional DJ at the age of 12 performing for school dances, corporate events, private clients such as Walmart, Supercuts, Horn Blower Cruises MDR, and Jr. Seau of the San Diego Chargers. He is a Helix Charter High School alumni and was a section leader of Helix's drum line, symphony, orchestra and marching bands. Bobby J played football and golf alongside Heisman Trophy winners Reggie Bush and Alex Smith.

Career

In 2012, Bobby J began writing and producing records out of San Diego's recording studio Night Sky Sound alongside CEO, keyboardist/composer and a record producer Stephen Donato.

In 2013, Bobby J quickly gained wider recognition as a songwriter and producer with multiple successful releases for artists Trevor Moran and Snoop Dogg. The song "Someone"[1] written for artist and youtuber Trevor Moran topped the charts in the United States and peaked at #1 on the US Billboard Trending 140.[2] The future release of Moran's debut EP in 2014 (with songs Slay and XIAT[3] written and produced by Bobby J) charted at number 1 on US Heat[4] and number 17 on the US Indie Charts.[5]

Between the years of 2013 and 2015, Bobby J wrote and produced many records for both indie and popular artists. He also worked on several records as a ghost producer.

In August 2015, Bobby J began working on an album with YouTube sensation Ricky Dillon. On the album (titled "GOLD " ) was the song "Problematic" [6] written and produced by Bobby J featuring west-coast rap legend and fellow associate Snoop Dogg. The Album hit the iTunes charts in Canada at number 15, the iTunes charts in the US at number 21 and the iTunes charts in Australia at number 45. GOLD also charted on Billboard Independent Albums at number 10.[7] The album GOLD also includes a special acoustic version of the song "Ordinary" showcasing the works of both producers Charlie Puth and Bobby J.

Bobby J is known to have worked on records featuring both Artists and YouTubers such as Snoop Dogg, Ne-Yo, Lil Wayne, Sean Paul, Flo Rida, 2 Chainz, Charlie Puth, Black Jeezus, Inanna Sarkis, Ricky Dillon,[8] Kyle Massey, Maxso, Meg MayBaby DeAngelis, and Trevor Moran, Ona, Danielle Cohn, RuPaul's Drag Race Stars Shangela Laquifa Wadley, Alyssa Edwards, Laganja Estranja, and alongside mixing engineer Christopher “Tito JustMusic” Trujillo, who engineered on the Grammy Nominated Ariana Grande album “Dangerous Woman”. Tito is known for working with acts such as Busta Rhymes, Fifth Harmony, Stitches and Dj Khaled.

In 2018, Bobby J creates SZWORLDTOUR, a management, development and branding company. He has also been spotted through various social media sources in studios working with artists like Kyle Massey, Hana Giraldo, Rich The Kid, OG Maco, Zay Hilfiger, Kristen Hancher, Hailee Lautenbach, Joey Graceffa, Ona, and Elijah Daniel.

In January 2019, the BOBBYSWXRLD name and brand emerged. Various records by independent recording artists have surfaced with "Prod by BOBBYSWXRLD" attached. Releases feature his new tag/deliverable "En el mundo del Bobby". In February, Bobby J launched independent record label "Mexiversal Music Group" (MMG) which is distributed through The Orchard/Sony Music. MMG has quickly gained attention from the promotion of Mexitón music. Newly signed artists and producers also appear to be catering to various genres such as latin, trap, hiphop, pop and country. On March 29th, the first MMG artist "El Lobito" released his first Mexitón single titled "Mamí Mamí" produced by and featuring BOBBYSWXRLD.

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References
  1. "On Air with Ryan Seacrest - News & More from the Live Radio Show". On Air with Ryan Seacrest. Retrieved 2017-02-15.
  2. "Billboard + Twitter Realtime Chart - Trending 140". realtime.billboard.com. Retrieved 2017-02-15.
  3. "Trevor Moran's 'XIAT': Exclusive Song Premiere and Q&A". Billboard. Retrieved 2017-02-14.
  4. "Heatseekers Albums: Up and Coming Musicians Chart". Billboard. Retrieved 2017-02-15.
  5. "Independent Albums". Billboard. Retrieved 2017-02-15.
  6. "YouTube Star Ricky Dillon Releases 'Gold' Album, Debuts 'Problematic' Video With Snoop Dogg". Billboard. Retrieved 2017-02-15.
  7. "Ricky Dillon - Chart history | Billboard". www.billboard.com. Retrieved 2017-02-15.
  8. "YouTube Star Ricky Dillon Releases 'Gold' Album, Debuts 'Problematic' Video With Snoop Dogg". Billboard. Retrieved 2017-02-14.
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