Bluenotes

Thrifty's Inc. (doing business as Bluenotes) is a Canadian "lifestyle" clothing brand. Bluenotes currently operates 120+ stores in Canada, across all major provinces, and it includes an online store. Thrifty's' 107 stores were bought out by U.S. retailer American Eagle Outfitters from Dylex and rebranded the store with name Bluenotes in 2000. Eventually the division was sold to privately owned YM, Inc. in 2004.[1]

Thrifty's Inc.
Bluenotes (2000–present)
Subsidiary
IndustryFashion
FoundedToronto, Ontario, Canada (1942)
Headquarters1203 Caledonia Road,
Toronto, Ontario, Canada
Area served
Canada
United States
ProductsJeans, Graphic Tees, Onesies, Sweaters, Dresses, Hoodies, Plaids, Polos, Footwear, Swimwear, and Clothing Accessories
ParentDylex (1984–2000)
American Eagle Outfitters (2000–2004)
YM Inc. (2004–present)
Websitewww.blnts.com

Products

Bluenotes uses denim as the base and then sells many other things.

Despite the focus on denim Bluenotes also carries a variety of other clothing items such as onesies, polos, graphic tees, plaids, hoodies, sweaters, dresses, swimwear, footwear and accessories.

Marketing strategy

The target market can be described as Millennial consumers, value-conscious (jeans are priced no higher than $49.99 each), and fit-conscious.

In 2008, ad agency MacLaren McCann created the "If Jeans Could Talk" campaign to link the Bluenotes brand with their denim line. Bluenotes targets teenagers and young adults for the clothes.[2]

gollark: Consider PotatOS.
gollark: Hi CodedPython!
gollark: * instead
gollark: You can buy from me instaed.
gollark: Which is contained in `autorun.lua`.

References
  1. "American Eagle Outfitters Bluenotes Sale Expected To Close December 21". BusinessWire, 2004.
  2. "A lot of talk from Bluenotes". Lloyd, 2008. Archived from the original on 2008-09-25. Retrieved May 7, 2009.


This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.