BlueFocus Communication Group
BlueFocus Communication Group is an ad agency engaged in marketing, similar to WPP or Omnicom Group.[1]
| Public company | |
| Traded as | |
| Industry | Advertising |
| Founded | 1996 |
| Headquarters | , |
| Website |
Since 2014, it has engaged in international expansion.[1]
In 2014, it was ranked as the 17th largest ad agency in the world.[1]
In 2017, it attempted to merge its international efforts with US-based Fluent, but eventually discontinued the effort over political concerns.[2] In 2019, it advanced into an arrangement whereby its international subsidiaries were partially divested into a separate company Blue Impact, which was to be purchased by a special purpose acquisition company (SPAC) Legacy Acquisition led by ex-Procter & Gamble executives Edwin Rigaud and Darryl McCall to publicly list in the United States.[2][3]
References
- "What You Need to Know About China's Rapidly Growing BlueFocus". adage.com. 2014-04-27. Retrieved 2020-04-26.
- "BlueFocus advertising & marketing assignments at Adbrands.net". www.adbrands.net. Retrieved 2020-04-26.
- "Ex-P&G execs to run agencies spun off from Blue Focus".
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