Binod (meme)

Binod was a YouTube comment that became a viral meme in India in August 2020.[1] It originated from a YouTube channel called "Slayy Point"[2] who discovered comments by a channel named Binod Tharu, that had not uploaded any videos and was only adding his first names in comment section of YouTube videos. Binod memes started popping up created to troll him.[3]

On 15 July 2020, two YouTubers, Abhyudaya Mohan and Gautami Kawale who run the channel "Slayy point", uploaded a comedy video titled Why Indian Comments Section is Garbage (BINOD) which examined the comments made by Indians on various YouTube channels.[4] [5] The video also included a single comment, Binod, which was repeatedly mentioned by a single person called Binod Tharu in every popular India related YouTube videos.[6] [7] The video triggered an online trend among Indians and people in India started to use the term "Binod" in social media posts and comments.[8]

The name Binod initially sparked memes in Twitter. Mumbai Police, Amazon Prime Video, Netflix, Tinder, Airtel, Disney+Hotstar and Swiggy also posted Binod memes after the emergence of the trend.[9] Paytm changed its username for a few while on twitter after a request from a user.[10] Netflix India posted memes of some of their original films such as Sex Education and Stranger Things.[11] State Bank of India also made use of Binod memes to warn customers against online frauds.[12]

References
  1. "Twitter's latest trend 'Binod' is as hilariously bizarre as you'd expect". Hindustan Times. 7 August 2020. Retrieved 13 August 2020.
  2. Slayy Point. "Why Indian Comments Section is Garbage (BINOD)". YouTube. Retrieved 16 August 2020.
  3. "Binod: How A YouTube Comment Led To One Of The Strangest Trends Of 2020". NDTV.com. Retrieved 13 August 2020.
  4. "Meet the makers of Binod: Slayy he is a struggle Point". Hindustan Times. 12 August 2020. Retrieved 13 August 2020.
  5. Trehan, AuthorDravika. "Binod, the strangest trend of 2020". Telangana Today. Retrieved 13 August 2020.
  6. "The surprising origin story of 'Binod'". The Hindu.
  7. Bhavani, Divya Kala (12 August 2020). "The surprising origin story of 'Binod'". The Hindu. ISSN 0971-751X. Retrieved 13 August 2020.
  8. "'Everything is Binod': How one YouTube comment sparked the most bizarre meme trend". The Indian Express. 10 August 2020. Retrieved 13 August 2020.
  9. "Who is 'Binod'? - All You Need To Know About Twitter's Viral Trend". DU EXPRESS. 9 August 2020. Retrieved 13 August 2020.
  10. "'Gabbar' asks Paytm to join 'Binod' bandwagon and it briefly did". Livemint. 2020-08-10. Retrieved 2020-08-16.
  11. "Netflix India boards the trend train with these 'Binod' inspired memes. Check them out". Hindustan Times. 10 August 2020. Retrieved 13 August 2020.
  12. "How financial firms used viral 'Binod' trend to warn against online fraud". cnbctv18.com. Retrieved 13 August 2020.
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