Bikanervala

Bikanervala is a brand of Indian sweets and namkeens (savories).[1][2] The brand started 115 years ago as a sweets and namkeen shop called Lalji in Bikaner, Rajasthan. It was established in Delhi almost seven decades ago. The brand is now a Rs 1,100 crore company with 94 stores including 25 stores abroad.

Bikanervala
IndustryFood
Founded1950 (1950)
HeadquartersDelhi, India
Websitewww.bikanervala.com

History

In 1950 two members of the Lalji family moved to Delhi to explore new avenues for expanding their traditional business. Initially the Aggarwal brothers set up a stall in Chandni Chowk by the name of Bikaner Bhujia Bhandar in Paranthe Wali Gali. In the 1960s, they increased their line of products by including more varieties of traditional sweets and namkeens, and opened several shops as Bikanervala in prominent parts of Delhi, including Karol Bagh. The present Managing Director of Bikanervala Foods Pvt Ltd, Shyam Sundar Aggarwal, joined the family business in 1968. Then 16, he had just finished high school. Learning the art of making sweets from his father. In 1980s, when the western fast-food pizza entered the Indian market, Aggarwal realized that there was scope to explore more Indian products thus Bikanervala opened several outlets in various parts of the country. In 1988, to take the brand globally, they launched Bikano to sell sweets and namkeens in air-tight packaging. In 1995, Bikanervala entered into an exclusive agreement to produce namkeens for PepsiCo’s brand Lehar, opening a new plant in Faridabad, Haryana.

While Bikanervala’s packaged food products, including sweets and namkeens, are sold under the Bikano brand name, the company has opened Bikano Chat Cafes (2003) which are quick service restaurants serving fast food with minimal table service. The Bikanervala and Angan restaurants serve traditional Indian snacks, sweets and namkeens. Bikanervala has also launched a boutique hotel at Banjara Hills in Hyderabad.

Outlets/Manufacturing Units

In India the company has 42 outlets in Delhi NCR while it has as many as 12 outlets in Dubai and 7 in Nepal. Bikanervala is also present in New Zealand and Singapore and the US (two outlets each). Manufacturing is in Delhi, NOIDA (Uttar Pradesh), Faridabad and Rai (in Haryana).[3]

Lawsuit

In 2012 the company was charged with selling adulterated products, but acquitted.[4]

Exports

Bikano products are exported to nearly 30 countries including Nepal, Pakistan, US, Canada, UK, Australia, New Zealand, UAE, Qatar, Kuwait, Oman, Saudi Arabia, Italy, Spain, the Netherlands, Denmark, Norway, Sweden, South Korea, Thailand, Hong Kong, the Philippines and Singapore and South Africa.

Brands
  • Bikanervala
  • Bikano
  • Bikano Chat Cafe
  • Angan

Awards

Brand has been awarded the accolade of the Best Sweet Shops in Delhi for 2012, 2013 and 2014 by Times Food Award.

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See also

References
  1. "Bikanervala to invest 250 crore on expansion". news.franchiseindia.com. Retrieved 24 September 2019.
  2. "Bikanervala to set up units in Canada, Dubai". @businessline. 2003. Retrieved 24 September 2019.
  3. Staff (21 April 2007). "Bikanervala to spread wings abroad". oneindia.com. Retrieved 24 September 2019.
  4. "Quantum reprieve: Bikanervala acquitted of charge of selling adulterated sweets - Indian Express". archive.indianexpress.com. Retrieved 24 September 2019.
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