Bigo Live

Bigo Live is a live streaming platform for Americans [3] where users are able to share live moments with followers. It is owned by a Singapore-based company called BIGO Technology[4], which was founded in 2014. The co-founders of Bigo Live are David Li and Jason Hu. David Li was a journalist prior to entering the technology industry and Jason Hu had worked for many technology giants before the creation of BIGO Technology.

Bigo Live
Type of site
Live streaming
URLwww.bigo.tv
Alexa rank 13,970 (April 15, 2020)[1]
CommercialYes
Registrationyes
LaunchedMarch 2016[2]
Current statusActive

In 2019, BIGO Technology was acquired by JOYY, a Chinese company listed on the NASDAQ.[5][6]

BIGO Technology has developed proprietary Artificial Intelligence that is integrated into the application. The AI features are used to enhance user engagement and experience during live streaming. [7]

Viewers can support their favorite broadcasters with in-app gifts.[8]

History

In November 2014, BIGO was founded in Singapore.[9]

In March 2016, Bigo Live launched[10] and is available in iOS and Android operating systems.

In April 2016, Bigo Live ranked #1 in Thailand.

In December 2018, Bigo Live reached 26.7 million MAU (monthly active users) in total.

In March 2019, USA NASDAQ listed company JOYY Inc. completed acquisition of BIGO Technology.[11]

In November 2019, Monthly active users of the company's apps reached over 350 million globally.[12]

In March 2020, it ranked 6th in the United States and 5th worldwide for streaming apps, based on total in-app purchase revenue.[13]

Ban in India

In June 2020, the Government of India banned BIGO with 58 other Chinese origin apps citing data and privacy issues and added that it was a threat to the sovereignty and security of the country.[14] The border tensions in 2020 between India and China might have also played a role in the ban.[15][16]

Ban In Pakistan

In July 2020, the Government of Pakistan banned BIGO and warned Tiktok and Youtube over immoral, obscene, and vulgar content. The Pakistan Telecommunications Authority said the content on the two platforms could have “extremely negative effects on the society in general and youth in particular,” without elaborating.[17]

References
  1. "Bigo.tv Competitive Analysis, Marketing Mix and Traffic". www.alexa.com. Retrieved 2020-04-15.
  2. Mayank Shishodia (May 31, 2017). "BIGO LIVE Increases Focus on India Market". PCQuest.
  3. "Why young Indians are live streaming on social media?". BBC News. Aug 5, 2019.
  4. "Video app TikTok's India download ban worries wider tech industry". Reuters. April 17, 2019.
  5. "China's YY eyes overseas live streaming with $1.45B Bigo buyout". TechCrunch. Retrieved 2020-07-02.
  6. "YY Announces Completion of Acquisition of BIGO | JOYY Inc". ir.yy.com. Retrieved 2020-07-05.
  7. "How BIGO LIVE Is Using AI/ML To Customise & Showcase User-Generated Video Content".
  8. "Apps you've never heard of that your teen is already using". CNN. January 25, 2019.
  9. "BIGO Technology | Crunchbase".
  10. "Forget Snapchat, this app is the next big thing with teenagers in Southeast Asia". TECHINASIA.
  11. "YY completes Bigo acquisition to expand overseas reach". Technode.
  12. "Singapore-based Likee, led by a former factory worker, is gaining ground on TikTok". South China Morning Post.
  13. "2020: The Year of Streaming". Apptopia. April 7, 2020. Archived from the original on April 7, 2020. Retrieved May 13, 2020.
  14. DelhiJune 29, Rahul Shrivastava New; June 30, 2020UPDATED:; Ist, 2020 09:11. "TikTok, Shareit, UC Browser among 59 Chinese apps banned by India as border tensions simmer in Ladakh". India Today. Retrieved 2020-07-21.CS1 maint: extra punctuation (link) CS1 maint: numeric names: authors list (link)
  15. "India bans 59 Chinese apps including TikTok, Helo, WeChat". The Economic Times. July 3, 2020.
  16. "Full list of 59 Chinese apps banned by Indian govt". ThePrint. June 29, 2020.
  17. "Pakistan Warns Chinese TikTok, Blocks Singaporean Bigo Live App". TheDiplomat. July 21, 2020.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.