Belgrade Fashion Week

Belgrade Fashion Week is a fashion show held in Belgrade, Serbia twice a year. It is the largest event of its kind in the country. Attracting international buyers and industry experts, the show has helped launch the careers of several Serbian fashion designers, such as George Styler, Ivana Pilja, Ana Ljubinkovic, and Boris Nikolic. British designer Roksanda Ilincic, who is originally from Serbia, has regularly presented her collections at the show since 2002.[1][2] Italian Vogue has called the festival "... the most interesting platform in the Balkans for designers and international buyers".[3]

Belgrade Fashion Week
GenreFashion show exhibitions and competitions
FrequencySemi-annually
Location(s)Belgrade, Serbia
FounderNenad Radujević
ParticipantsSerbian designers, International industry experts
Websitehttp://belgradefashionweek.com/

About

Belgrade Fashion Week was founded in 1996 by Nenad Radujević who is also the festival's director.[4][5] The first fashion week to be held in Eastern Europe, it is supported by local media sponsorship and companies such as Textil distribution center and Matrix hair salons.[6] Belgrade Fashion Week takes place twice a year, at the end of October and in March, and lasts about two weeks.[7] It is mainly held at the Belexpocentar, a conference hall located in New Belgrade. Other venues are also employed, such as various galleries for the "Fashion and Art" segment or the Museum of Applied Arts for accompanying exhibitions.[8][1]

The primary goal of the event is to support local talent and young designers by promoting them in Serbia, as well as internationally, and also by combining the artistic and commercial aspects of fashion.[7][9] The show also presents designers from Croatia, Slovenia and Macedonia in the "Fashion Scout SEE" contest, which is judged by European fashion industry experts.[10][11]

Highlights

Belgrade Fashion Week features numerous activities that are related to the fashion industry. In 2006, students from Belgrade's Academy of Fine Arts were asked to present their designs.[12] In 2009, a one-off competition was held to design the uniforms of the pavilion staff representing Serbia at Expo 2010 Shanghai.[13] In 2012, Belgrade Fashion Week launched project "Zone 45", aimed at showcasing the best designers from the surrounding countries and further developing a fashion scene in the region.[14] In 2014, Indian designer Manish Arora was a special guest at the show, with the support of the Indian Embassy in Belgrade, Etihad Airways and Air Serbia.[15]

The "Fashion Scout SEE" competition was introduced in 2017. The jury consisted of British fashion editor Hilary Alexander, the Italian director of Rome's "Academia Costume e Moda" Adrien Yakimov Roberts, and Martyn Roberts who founded London's Fashion Scout showcase.[11] The winner, Serbian designer Nevena Ivanovic, got to compete in London Fashion Week's "Ones to Watch" program, a contest that supports emerging designers. According to Hilary Alexander, the event "...raises the profile of fashion for the whole region – with the winner being awarded the opportunity to show on the catwalk during London Fashion Week and thus potentially be seen by press and buyers from the UK, US, Asia and Europe".[11]

In 2017, the show introduced "BFW Choice", a new concept in sales that supports local designers through pop-up shops.[16] In 2018, Belgrade Fashion Week had a special show featuring local designers whose clothing lines were purchased by Serbian department store Martini Vesto.[17] Serbian pop singer Ana Stanic performed during the show wearing one of the mentioned designs.

In 2018, several designers from the Belgrade show were profiled at London Fashion Week, in an event called "Belgrade Fashion Week Showcase". In addition, Serbian womenswear designer Ana Ljubinkovic presented her collection in London's "Ones to Watch" contest.[18][19][20][21][22]

In 2018, the Belgrade Fashion Week commemorated Serbian fashion designer Boris Nikolic who had died ten years earlier.[23] An award is also named in his honour.

Competition prizes

The following prizes are handed out at each Belgrade Fashion Week:

  • Boris Nikolić Award
  • Belgrade Fashion Week Special Prize
  • Bazart Award for Best Collection
  • Award for Style Personality
  • Textile Young Designer Award
  • Best Model BFW
  • Best Male Model BFW
  • Beauty and Health Prize for Best Make-up
  • Beauty and Health Prize for Best Hairstyle
  • Wannabe Magazine Award for Best Digital Presentation
  • Insta Shot Award for Young Photographers
  • Gloria Glam Award

Serbian designers
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See also

References
  1. "XL Belgrade Fashion Week". 20 December 2016. Retrieved 10 April 2018.
  2. "Search Results for "Roksanda Ilincic" – FashionWeek". belgradefashionweek.com. Retrieved 10 April 2018.
  3. http://www.vogue.it/vogue-talents/news/2017/11/13/belgrade-fashion-week-2017-collezione-primavera-estate-2018/
  4. "Belgrade Fashion Week and the Spring Summer 2018 collections". 13 November 2017. Retrieved 10 April 2018.
  5. http://www.fashion.hr/moda/svjetska-moda/intervju-nenad-radujevic-128802.aspx
  6. "SPONSORS – FashionWeek". belgradefashionweek.com. Retrieved 10 April 2018.
  7. "ABOUT US – FashionWeek". belgradefashionweek.com. Retrieved 10 April 2018.
  8. "42. Belgrade Fashion week". style.rs. Retrieved 10 April 2018.
  9. "PRESS – FashionWeek". belgradefashionweek.com. Retrieved 10 April 2018.
  10. "Nevena Ivanović predstavlja svoj Neo Design revijom na Londonskoj nedelji mode". Retrieved 10 April 2018.
  11. "NEO Design: elegant dresses and futuristic silhouettes". 17 July 2017. Retrieved 10 April 2018.
  12. "MY Fashion Design Class- PROJECTS". Coroflot. Retrieved 10 April 2018.
  13. "BELGRADE FASHION WEEK 2009 - green legs". cargocollective.com. Retrieved 10 April 2018.
  14. "32. Belgrade Fashion Week: Koktel — Wannabe Magazine". wannabemagazine.com. Retrieved 10 April 2018.
  15. "Belgrade Fashion Week 35th Edition • STILL IN BELGRADE". 28 March 2014. Retrieved 10 April 2018.
  16. "Modni performans Sonje Krstić & BFW CHOICE (FOTO)". www.telegraf.rs. Retrieved 10 April 2018.
  17. "Revije istaknutih domaćih autora obeležile treće veče 42. Belgrade Fashion Week-a — Wannabe Magazine". wannabemagazine.com. Retrieved 10 April 2018.
  18. "Ones To Watch". Fashion Scout. Retrieved 10 April 2018.
  19. "BELGRADE FASHION WEEK BEGINS SERBIAN TALENT AND QUALITY AT LONDON FASHION WEEK – FACTS". clusterfacts.org.rs. Retrieved 10 April 2018.
  20. "London fashion Week: The Ones to Watch S/S17". 23 September 2016. Retrieved 10 April 2018.
  21. "Ana Ljubinkovic Spring/Summer 2017 Ready-To-Wear show report". www.vogue.co.uk. Retrieved 10 April 2018.
  22. "Ana Ljubinkovic Spring/Summer 2016 Ready-To-Wear show report". www.vogue.co.uk. Retrieved 10 April 2018.
  23. "Program – FashionWeek". belgradefashionweek.com. Retrieved 10 April 2018.
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