Bang (beverage)

Bang is an American brand of energy drinks. It is made by Vital Pharmaceuticals, Inc., a corporation located in Florida.

Bang

The logo for Bang Energy, stylized in the Rainbow Unicorn flavor.
Product type	Energy drink
Owner	Vital Pharmaceuticals, Inc.
Country	United States
Introduced	2012
Tagline	Fuel Your Destiny!
Website	www.bang-energy.com

Vital Pharmaceuticals

Bang's parent company, Vital Pharmaceuticals was founded in 1993 by Jack H. Owoc. It manufactures and distributes sports supplements and performance beverages under the brand name VPX. Its target market includes fitness enthusiasts and college students. VPX has several patents and proprietary trademarks. Products include REDLINE Energy Drink, Power Rush and Bang.

History

In 2012, the company introduced Bang, marketed as a low sugar carbonated energy drink that could be used as a healthier alternative to other similar products on the market.[1] Bang Energy's stated mission is to make high-quality nutritional supplements backed by scientific research.[2]

In 2017, Bang Energy announced a caffeine free variant of beverage, using beta-alanine in replace of caffeine.[3]

In 2019, the company opened a $52 million dollar manufacturing and distribution Facility in Phoenix, Arizona, which will operate alongside their 847,577 square foot manufacturing and distribution facility and world headquarters in Pembroke Pines, Florida.

In April 2020 PepsiCo entered a exclusive distribution agreement with VPX to distribute bang in the United States. [4]

Social Media Presence

Bang maintains a large social media presence, which it uses to extensively market its products through modeling deals and advertising campaigns. The company uses Instagram to announce new products, and has just over one million followers on its main account.[5] Bang also runs an ambassador program, which they call Bang Influencers. These are usually well known influencers on social media, of whom already have an established presence.[6]

Other Products

Alongside its mainline energy drink, the company also produces several other products marketed under the Bang brand. These include:

• Natural Bang, marketed as an all-natural alternative to mainline Bang.[7]
• Bang Keto Coffee, a high protein coffee drink.[8]
• Bang Shots, similar to that of 5 Hour Energy[9]
• Bang Pre-workout[10]
• Bang Sweet Tea[11]
• Bang ThermIQ, a liquid capsule dietary supplement marketed as a fat burner.[12]
• Bang Box, a monthly subscription service which contains samples as well as full-size Bang products.[13]

Legal actions

Vital Pharmaceuticals was sued by competing energy drink manufacturer Monster Beverage. Vital countersued. Monster alleged that Vital engaged in consumer deception and anti-competitive business practices. Vital alleged that Monster infringed their copyright by use of similar trade dress.[14][15]

References

1. "The BANG Revolution".
2. "About". Bang Energy. Retrieved 2019-12-27.
3. "The BANG Revolution".
4. Apr. 28, Hannah Prokop on; 2020. "PepsiCo, Bang Energy Maker Enter Into Exclusive Distribution Agreement". CSP Daily News. Retrieved 2020-07-19.CS1 maint: numeric names: authors list (link)
5. "BANG Energy".
6. "Bang Energy Casting".
7. "Bang Natural".
8. "Bang Keto Coffee".
9. "Bang Shots".
10. "Bang Pre-workout".
11. "Bang Sweet Tea".
12. "Bang ThermIQ".
13. "Bang Box".
14. Peltz, James F. "Monster energy drink maker expands lawsuit against rival Bang". LA Times. Retrieved 28 December 2019.
15. Cohen, Howard. "Monster Energy sues FL drink company over Bang's health claims". Miami Herald. Retrieved 28 December 2019.

External links

• Official Website