Bambino Mio

Bambino Mio are reusable nappy specialists, providing parents around the world with stylish, affordable and environmentally friendly product alternatives from baby to toddler to help reduce single-use plastic waste.

Bambino Mio
Public
IndustryInfant clothing
Founded1997
HeadquartersNorthamptonshire, UK
Area served
Worldwide
Key people
Guy Schanschieff (Founder)
WebsiteBambino Mio
Bambino Mio square logo

This purpose driven company have a range of products including reusable nappies, potty training pants, swimwear products, change bags and all essential change-time accessories.

Bambino Mio is a British brand, based in Brixworth, Northamptonshire, UK.

Since Bambino Mio was established in 1997, they have transitioned from a local, family run company to one of the most accessible reusable nappy brands in the world.

Bambino Mio products are available in over 50 countries, as well as selling directly to consumers via eCommerce, their products are available in a range of retail sectors including independent stores, nursery outlets, online retailers, supermarkets and pharmacies around the world.

History

Bambino Mio was founded by Guy and Jo Schanschieff [husband and wife], after they embarked on an adventure to explore the world in 1991 and whilst travelling through India, met an American at the Taj Mahal and got talking about reusable diaper laundry services offered in New York. On returning to the UK, Guy and Jo Schanschieff set up Cedar Nappy Service from their home in Northampton. The laundry service showed slow growth but Guy and Jo could see potential and were convinced that reusable nappies were the way forward.

In 1997, the couple started to sell reusable nappies and associated products directly to parents through mail order and Bambino Mio was born. The brand is now one of the market leaders in the reusable nappy industry, selling an extensive range of nappy products and accessories in numerous national stores throughout the UK and around the world.

Bambino Mio is growing profitably at a rate of 100% YOY [Based on 2018-2019 audited figures] and growth via exports shows no signs of slowing down, supported by the fact that Bambino Mio ranked 25th in The Sunday Times SME Export Track 100 league table [May 2019], highlighting Bambino Mio as one of Britain’s top 100 fastest growing export businesses. Futhermore, in 2020 Bambino Mio was listed on the prestigious FT1000 list of Europe's top 1000 fastest growing companies [List generated by Financial Times and Statista in 2020, utilising audited figures]. During April 2020, Bambino Mio were honoured with a prestigious Queen’s Award for Enterprise in International Trade, recognising the brands excellence in international trade and ongoing efforts to make reusable nappies and associated products commercially acceptable and available worldwide.


Founder & Managing Director

Guy Schanschieff is the Founder and Managing Director of Bambino Mio.

During 2019, Guy was named the Great British Entrepreneur of The Year (Midlands) and Entrepreneur for Good (Midlands) at the NatWest Great British Entrepreneur Awards. Won the International Director of The Year at the IoD awards and was also named one of the Most Ambitious Business Leaders at the LDC Top 50 Awards.

In 2019, Guy received a Crown appointment of Deputy Lieutenant and in 2011, Guy was awarded an MBE for his services to business in the Queens New Year’s honours list.

Guy Schanschieff is also heavily involved in the Nappy Alliance which he founded in 2003 and holds the position of Chairman. The Nappy Alliance is a coalition of independent providers of reusable nappies which exists to promote the economic and environmental benefits of reusable nappies and greater consumer choice for new parents. Ensuring that voices are heard amongst central and local government – especially now, a time when the negative impact of single-use plastics is being highlighted and it is vital that single-use plastic waste is dramatically reduced.

Products

Reusable Nappies made with love –

  • Bambino Mio believe in nappies that feel better: better for bums, you pocket and our planet too. Designed to be loved for life, Bambino Mio make quality products from baby to toddler to help reduce waste and be reused again and again.

Benefits of reusable nappies -

  • Better for us: Save £££. Even switching to one reusable nappy a day will help save money.
  • Better for babies: Chemical-free and super soft make for the most comfortable little bottoms.
  • Better for our planet: Help the environment by reducing your plastic waste and reuse again and again.

    Awards

    Bambino Mio has won over 100 international business and product awards, including:

    Business:

    • The Queen’s Awards for Enterprise 2020 – Winner – International Trade
    • Financial Times and Statista 2020 - FT1000 list of Europe's top 1000 fastest growing companies – Ranked 943
    • Growing Business Awards 2019 – Winner – Export Champion of The Year
    • The Sunday Time Fast Track 2019 – Ranked 25th/100 – Top 100 Export League Table
    • Amazon Growing Business Awards 2018 – Winner – Bridges Positive Impact

    Guy Schanschieff, Founder & Managing Director:

    • Natwest Great British Entrepreneur Awards 2019 – Winner – Great British Entrepreneur of The Year (Midlands)
    • Natwest Great British Entrepreneur Awards 2019 – Winner – Entrepreneur for Good (Midlands)
    • IoD Awards 2019 – Winner – International Director of The Year
    • LDC Top 50 Awards 2019 – Top 50 – Most Ambitious Business Leaders Guy & Jo Schanschieff
    • MBE - Queens New Year’s Honours List - Services to business – 2011

    Product:

    • Made For Mums Awards 2020 – Silver – miosolo - 'Eco-friendly nappies'
    • Made For Mums Awards 2020 – Bronze – Swim set - 'Family travel product’
    • Made For Mums Awards 2020 – Bronze - reusable wipes - 'Cloth wipes'
    • Project Baby Awards 2019 – Bronze – Best Changing Bag
    • Junior Design Awards 2019 – Silver – Best Children’s Swimwear Collection
    • Bounty Baby Awards 2019 – Silver – Best Reusable Nappy
    • Absolutely Mama Awards 2019 – Silver – Fashion
    • My Child Excellence Awards 2019 – Silver – Favourite Toilet Training Aid & Bronze for Favourite Nappy Bag
    • The Bump Awards 2019 – Winner – Best Cloth Diaper
    • Made for Mums Awards 2019 – Silver – Changing Bag and Bronze for Eco-Friendly Nappies & Biodegradable Wet Wipes
    • Mother & Baby Awards Australia 2018 – Gold – Most Popular Environmentally Friendly Product for Baby & Silver for Best Reusable Nappy
    • Australian Nappy Association Awards 2018 – Bronze – Best Reusable Swim Nappy
    • Baby & Children’s Reader Favourite Awards 2018 – 2nd Place Winner – Diaper & Baby Wipes
    • Junior Design Awards 2018 – Bronze – Best Children’s Swim Collection
    • Made for Mums Awards 2018 – Gold – Reusable Nappy
    • Made for Mums Awards 2018 – Silver – Everyday Parenting Essential
    • Made for Mums Awards 2018 – Silver – Hero Health Product for Mums
    • Mother & Baby Awards 2017 – Bronze – Best Reusable Nappy
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    References
      • Pollock, Claire & Silvester, Liz, Kids Superbrands (2006)
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