Avian WE

Avian WE (previously Avian Media) is a public relations company based in New Delhi, India. The company was founded in 2004 by executive chairman Nikhil Khanna. Khanna and Group CEO Nitin Mantri, who joined in 2006, together built Avian into India's second largest independent communication consultancy.[2] They have been supported by a management team comprising Manash Neog, Co-Founder and Director of Avian's public affairs subsidiary Chase,[3] and Neha Mehrotra, National PR Head, who are with the firm since its inception.

Avian WE
Formerly
Avian Media Pvt. Ltd.
Private
IndustryPublic Relations
Founded2004; 14 years ago
FoundersNikhil Khanna, Nitin Mantri
Headquarters
74 Link Road, Lajpat Nagar, New Delhi
,
India
Number of locations
6[1]
Number of employees
250+
Websitewww.avian-media.com

In March 2018, WE (firm), a Seattle-based public relations firm often associated with its largest client, Microsoft, made a strategic investment in Avian Media.[4] WE Communications India and Avian Media merged and is now called Avian WE. Chase retained its separate branding under the ownership of Avian WE.

History

Avian WE, then Avian Media, was founded by Nikhil Khanna in Delhi in 2004. The company started operations from an apartment in New Delhi with two employees and two clients; Airbus, still with Avian WE, and Sona Koyo Steering.

In 2006, Nitin Mantri joined the company as CEO. Mantri is also the President of the Public Relations Consultants Association of India[5] and the Vice-President of International Communications Consultancy Organisation (ICCO). The same year, the Mumbai office was established. Mumbai currently has 44 employees servicing 12 clients, including McDonald's, Sony, BBC Earth, Tourism Australia and Qatar, in western India. In 2007, the Bengaluru and Hyderabad offices were set up, followed by the Chennai office in 2009. Currently, Avian's South India offices have 10 employees and service six clients. In 2014, Avian set up its Pune office. In 2009, Nitin Mantri and Nikhil Khanna founded Chase India to work on public policy mandate for Indian and multinational companies.

Culture
2016 ACE Awards.

Avian WE has a reputation for fostering a positive and productive work environment. It was named the Best National Consultancy to Work for in India by The Holmes Report in 2016.[6] It received the Great Place to Work certification in 2017. As of May 2018, Avian WE employs more than 200 professionals, around 150 of whom come from Avian, in offices located in six Indian cities: New Delhi (headquarters), Mumbai, Bangalore, Chennai, Hyderabad and Pune.

Red Carpet of 2017 ACE Awards with CEO Nitin Mantri (left).

Avian also conducts an annual award function to recognise the contribution of employees from all the six locations called ACE (Avianites' Contribution to Excellence) Awards. The event has a melange of nominated categories such as 'new professional of the year', 'campaign of the year', 'team of the year' and more.[7]

Services

Avian WE has three areas of expertise: technology, health and consumer and provides PR, public affairs, digital content, editorial, content development, corporate social responsibility (CSR), crisis management, financial and corporate training services to over 80 companies.

In 2013, Avian WE roped in Palin Ningthoujam[8] to head its digital and content practice which was later branded as Experiential Digital and Content[9] (EXPD) in 2016. EXPD's services include social media, content, video, graphic design, media buying, and development, with clients across private and government sector, including NITI Aayog, a think tank of the Government of India.[10]

Accomplishments
  • In 2018, Avian WE was listed in The Holmes Reports Global Top 250 PR Agency Ranking.[11]
  • In 2017, Avian WE won the Independent Consultancy of the Year - Asia Pacific Award at the ICCO Global Awards [12] and the PR Consultancy of the Year - Large Award at Fulcrum Awards.[13] The same year, The Holmes Report's Global PR Agency Rankings featured Avian WE as the fastest-growing independent consultancy in India and among the fastest-growing independent consultancies in the world.[14]
  • Avian WE also received its first Great Place to Work Certificate in 2017.
  • In 2016, EXPD came out with India Blog Trends, a report on blogging trends in India.[15]
  • In 2016, Avian WE was judged the Best National Agency to Work For by Holmes Report.[16]
  • EXPD was awarded the Best Social Media Campaign for its work on Philips Air Purifiers at the 2015 South Asia Sabre Awards.[17]
  • In 2015, Avian WE won the Indian Consultancy of the Year Award at The Sabre Awards South Asia 2015. The same year, Avian WE won the Independent Consultancy of the Year, APAC 2015, and our CEO, Nitin Mantri, was adjudged PR Leader of the Year at the ICCO Global Awards in London.[18]
  • In 2014, EXPD won the Best Digital Campaign award for Philips’ Mumbai In a New Light at the 2014 Sabre South Asia Awards.[19]
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References
  1. India Presence, Avian WE
  2. "Global Top 250 PR Agency Ranking 2018". Retrieved May 16, 2018.
  3. About Us, Chase India
  4. Press Release, WE Communications, retrieved May 16, 2018
  5. Paarul Chand (May 4, 2018). "PRCAI elects new executive committee, Nitin Mantri re-elected as President". PR Moment. Retrieved May 16, 2018.
  6. "BEST NATIONAL AGENCY TO WORK FOR: AVIAN MEDIA". Retrieved May 16, 2018.
  7. Jade Harding (November 30, 2014). "Avian Media announces ACE award winners". PR Moment. Retrieved May 16, 2018.
  8. "Avian Media Appoints Palin Ningthoujam to Spearhead the Digital Media Team". Retrieved October 31, 2018.
  9. "EXPD".
  10. "Avian Media to handle digital for NITI Aayog". Retrieved October 31, 2018.
  11. "Global Top 250 PR Agency Ranking 2018". Retrieved May 16, 2018.
  12. "ICCO Global Awards". Retrieved May 16, 2018.
  13. "Winners of 2017 Fulcrum Awards". Retrieved May 16, 2018.
  14. "Global PR Agency Rankings, Fast Movers 2017". Retrieved May 16, 2018.
  15. "India Blog Trends". Retrieved October 31, 2018.
  16. "Best Agencies to Work For in 2017". Retrieved May 16, 2018.
  17. "2015 SABRE Awards South Asia Winners". Retrieved October 31, 2018.
  18. "Avian Media bags title of Independent Consultancy of the Year at ICCO Global Awards 2015". DNA India. Dec 1, 2015. Retrieved May 16, 2018.
  19. "2015 SABRE Awards South Asia Winners". Retrieved October 31, 2018.
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