Attitude object

An attitude object is the concept around which an attitude is formed and changes over time. This attitude represents an evaluative integration of cognitions and affects in relation to the attitude object.[1][2]

See also

Attitude (psychology)

References
  1. Crano & Prislin (2006)
  2. Fishbein, Martin (1963). "An Investigation of the Relationships between Beliefs about an Object and the Attitude toward that Object". Human Relations. 16 (3): 233–239. doi:10.1177/001872676301600302.



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