Atari Age

Atari Age was a magazine distributed to Atari Club members from 1982 until 1984. It was published by The Atari Club, Inc., a subsidiary of Atari, Inc.[1] The magazine only covered Atari products and events, offering exclusive deals to its readers, and serving as an advertising and merchandise outlet for the company. Atari used the magazine to build brand loyalty. The articles extolled Atari games and lavished them with praise, regardless of their comparison to similar products from competitors.[2] The magazine was based in Philadelphia, Pennsylvania.[3]

This article is about the magazine published 1982–84. For the website, see AtariAge.
Atari Age
EditorSteve Morgenstern
CategoriesVideo game
FrequencyBi-Monthly
First issueMay/June 1982 (1982-06)
Final issue
Number		March/April 1984
11
CompanyThe Atari Club
CountryUnited States
Based inPhiladelphia, Pennsylvania, U.S.
LanguageEnglish
ISSN0731-5686

History

Created in 1982, Atari Age was given to Atari Club members as a perk for joining the club. Upon paying the US$1 club membership fee, the member would also receive a year's subscription to Atari Age. The magazine regularly featured content related to all things Atari. This included coverage of Atari-related news, coverage of Atari-related events, exclusive looks at new products from Atari, technical articles, exclusive offers to Atari Club members, and a catalog of Atari-related merchandise and paraphernalia.[4]

The first issue of the magazine was May/June 1982, with design director Tony Prizzi and Atari Club director Parker Jerrell.

Atari Age ceased publication in 1984, after Warner Communications sold the consumer division of Atari to Jack Tramiel, the founder of Commodore International, who focused his efforts on the newly renamed Atari Corporation's personal computers in order to compete with his old company.[5] Atari's arcade division was renamed Atari Games, and stayed with Warner Communications for a while, and eventually became Time-Warner Interactive, who sold it to Midway Games, Inc., who subsequently restored the Atari Games name before renaming it Midway Games West.

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References
  1. "Atari Age Contents", Atari Age, 2 (5): 4, March–April 1984, archived from the original on 2011-05-19
  2. Voltz, J. (January 2006). "The Electric Zoo: Video Game Paratext in American Arcades and Homes". ProQuest Dissertations and Theses.
  3. "Atari Age Volume 2 Number 2 (1983)". Archive.org. Retrieved 16 February 2016.
  4. "Join The Atari Club", Atari Age, 2 (1): 12, May–June 1983, archived from the original on 2011-05-19
  5. Driscoll, Edward (Aug 2002). "The Atari 2600: The Cartridge Family Rides Again". 3 (8). Poptronics.
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