Ashish Bhasin

Ashish Bhasin, CEO APAC and Chairman India, Dentsu Aegis Network, also a member of the Dentsu Aegis Network’s Global Executive Team, is a globally recognised media veteran. He has been part of the Media, Advertising & Marketing community – especially representing India and the Asia Pacific market - for the past 32 years. He is frequently featured as a thought leader in the advertising industry on print and television platforms such as The Economic Times, Brand Equity, and DNA. He represented India as a member of the jury at the 63rd Cannes Lions International Festival of Creativity. Bhasin has also served as India's cultural Ambassador to Pennsylvania, USA in 1992 under an exclusive Rotary programme. In March 2019, he was promoted to the position of CEO of Dentsu Aegis Network's rezoned Greater South (Asia) regions which include India, Sri Lanka, Bangladesh, Indonesia, Thailand, Vietnam, Philippines, Malaysia and Myanmar. Later in the year he was promoted to, CEO APAC Dentsu Aegis Network and became the first Indian Ever to Head DAN’s entire APAC business.

Ashish Bhasin

Early career

He served as Managing Director of Lintas Initiative Outdoor Advertising Private Limited (also known as Aaren Initiative Outdoor Advertising Private Limited). He was the President and Director of Integrated Marketing Action Group at SSC&B Lintas Private Limited, as well as, the Asia Regional Director for Integral Marketing at Lowe & Partners Worldwide Limited. At Lintas IMAG, he oversaw eight specialised companies – Linterland for rural marketing, Lintas Personal for CRM and direct marketing, LINOpinion for public relations, Advent for events, Lintertainment for entertainment marketing, Lintas Healthcare for healthcare marketing, dCell for strategic design, and Aaren Initiative for out-of-home. His stints include handling the Hindustan Unilever account in seven Asian countries, managing operations in various Lintas India offices, and running the show as President at Initiative Media.[1]

Career with Dentsu Aegis Network

Bhasin began his career with Dentsu in June 2008.[2] In 2012, the Dentsu Aegis Network was formed after the Japanese advertising giant Dentsu bought over the UK based Aegis group for a reported $5 billion, as reported by The Wall Street Journal.[3] By June 2015, the Dentsu Aegis Network consolidated its India operations under him. He has built the Dentsu Aegis Network in India from a 50 member team to a 3000 member powerhouse, now the 2nd largest Advertising and Marketing Communications Group in India, overturning for the first time the existing ranking, which has historically been in place for over 80 years. He has setup multiple creative shops like Taproot Dentsu, agencies under the Dentsu umbrella; media brands Carat and Vizeum and a battery of digital outfits including Webchutney, Isobar and WATconsult.[4]

DAN India currently comprises companies such as Carat, Dentsu, Dentsu Media, Dentsu Impact, Dentsu India, Dentsu One, iProspect, Isobar, Posterscope, The StoryLab, Vizeum, Amnet, Milestone Brandcom, Dentsu Communications, Dentsu Marcom, Dentsu Creative Impact, Dentsu Taproot, Dentsu Web Chutney and Dentsu Media.[5] In a short span of 2 years, under his leadership and guidance, the Dentsu Aegis Network has acquired a number of diverse media firms such as Perfect Relations,[6] Fountainhead MKTG,[7] WATConsult,[8] and Happy Creative, a boutique agency based out of Bangalore.[9] According to The Economic Times, the network today is the 2nd largest Advertising and Marketing Communications Group in India, overturning for the first time the existing ranking, which has historically been in place for over 80 years.[10]

gollark: What illegal messages? Do I have to unrevert it now?
gollark: Mine 0, the one I was referring to, was, as far as I know, actually used *correctly*.
gollark: <@!309787486278909952> ANSWER ME OR BEE DEPLOYMENT
gollark: Can someone else confirm? Do I have to unundo it?
gollark: I said the time wrong, but I don't think it was used in the 4 hours up to then.

References
  1. Company Overview of Aegis Media India Private Limited Bloomberg L.P.
  2. AFAQS! News Bureau, afaqs.com, July 7, 2014
  3. Kenneth Maxwell, Suzanne Vranica and Hiroyuki Kachi, The Wall Street Journal, July 12, 2012
  4. Ravi Balakrishnan The Economic Times, July 8, 2015
  5. Pritha Mitra Dasgupta, The Economic Times, June 3, 2015
  6. Saumya Tewari, Mint (newspaper), September 20, 2016
  7. Pritha Mitra Dasguptai, The Economic Times, October 19, 2015
  8. BS Reporter, Business Standard, January 30, 2015
  9. Gaurav Laghate, The Economic Times, October 11, 2016
  10. Irani, Delshad; Balakrishnan, Ravi; Bapna, Amit (2017-03-01). "How Dentsu Aegis Network went on to become the No 2 advertising network in India". The Economic Times. Retrieved 2017-11-17.

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