Arielle Charnas

Arielle Noa Charnas is an American fashion blogger and influencer. She is known for starting the blog and Instagram account Something Navy, launched in 2009.[1][2] Charnas also designed a line of apparel in partnership with Nordstrom.[3]

Arielle Charnas
Born
Arielle Noa Nachmani

Old Westbury, New York
Occupation
  • Fashion blogger
  • Influencer
  • Designer
Websitesomethingnavy.com

Career

In 2009, Charnas began posting photos of her outfits and showcasing her personal style online on a blog started, named Something Navy.[4][5] She describes her personal style as "elevated basic".[6] She first started the blog to impress her boyfriend at the time. They broke up but Charnas continued to blog on her website and began posting on Instagram, a new social media platform at the time.[7]

Before her blog gained in popularity, Charnas worked at a Theory store in the Meatpacking District.[7] She later signed a four-year endorsement deal with TRESemmé and appeared in television ads for the shampoo brand that began airing in January 2016.[5][7]

Charnas later launched her first collection of apparel with Nordstrom in fall 2017.[8] Her first fashion line named Something Navy X Treasure & Bond was launched on September 25, 2017, in 52 Nordstrom stores across the United States and Canada. The collection included 30 ready-to-wear outfits, including shoes and accessories.[9] Sales online exceeded over a million dollars in the first 24 hours.[10] She also made personal appearances at Nordstrom stores in Chicago and New York to promote the collection.[9]

By September 2017, she had over one million followers on Instagram.[1] In February 2018, Charnas signed a long-term contract with Nordstrom to license Something Navy and her likeness, as well as establish a stand-alone brand.[6][11] In March 2018, a single Instagram story promoting Bandier, an activewear retailer in which Charnas owns a small stake,[4] generated over $207,000 in sales in just four hours.[5] In September 2018, Something Navy released Charnas’ second collection of apparel with Nordstrom and the first under the stand-alone brand. On the launch date, high traffic temporarily shut down the Nordstrom website an hour after the collection's release but sales for the day reportedly reached between $4 to $5 million.[5][12] In August 2019, it was announced that Charnas raised $10 million in funding from investors, valuing the Something Navy brand at nearly $45 million.[13][14]

On April 2, 2020, Nordstrom further disassociated themselves with her brand due to her careless actions related to the COVID-19 pandemic. They stated: "Our partnership with Arielle Charnas ended in 2019, and we have no foreseeable collaborations". [15]


Personal life

Charnas was born in Old Westbury, New York.[1] She married Brandon Charnas on October 18, 2014, in Fisher Island, Florida.[9][16] The couple has two daughters, Ruby Lou and Esme Rae.[8][17] She is a graduate of Syracuse University.

In March of 2020, Charnas announced she tested positive for COVID-19. She received intense criticism for using her personal connections to receive a COVID-19 test at a time when tests were limited and her symptoms were not severe enough to grant her access to one. [18] [19] She also received backlash for leaving NYC eight days after her diagnosis to go to the Hamptons, despite stay-at-home orders in place. [20] [21]


gollark: Digital miners are, in my opinion, way more powerful autominers.
gollark: Also, did you try comparing a turtle quarry to a digital miner or something?
gollark: What did you want them for?
gollark: Well, you should explain that while it can, technically, do a lot of things, it takes a lot of work to do that and it can be overshadowed pretty easily by dedicated tools/blocks/whatever.
gollark: Oh. Right. Yes. That.

References
  1. Shapiro, Bee (2017-09-05). "How to Prep for the Front Row, and Beyond". The New York Times. ISSN 0362-4331. Retrieved 2019-03-27.
  2. Crain, Abbey (2018-01-10). "What Happens When You Reach a Million Instagram Followers". Wall Street Journal. ISSN 0099-9660. Retrieved 2019-03-27.
  3. "Arielle Charnas Bows Something Navy Brand With Nordstrom". WWD. Retrieved 26 May 2019.
  4. Strugatz, Rachel (2018-11-01). "Influencers Are Investors Now, Too". The Business of Fashion. Retrieved 2019-03-27.
  5. Strugatz, Rachel (2018-10-11). "Is Arielle Charnas the Future of Fashion?". The Business of Fashion. Retrieved 2019-03-27.
  6. Strugatz, Rachel (2018-02-26). "Arielle  Charnas Bows SomethingNavy Brand With Nordstrom". Women's Wear Daily. Retrieved 2019-03-27.
  7. McCall, Tyler (2018-09-24). "How Arielle Charnas Turned Her Blog, 'Something Navy,' Into a Lifestyle Brand". Fashionista. Retrieved 2019-03-27.
  8. Azoulay, Bonnie (2018-06-20). "Arielle Charnas of 'Something Navy' Shares The Gory Details of Childbirth". The Forward. Retrieved 2019-03-27.
  9. Strugatz, Rachel (2017-08-28). "Influence peddler: Arielle Charnas teams with Nordstrom for collection". Los Angeles Times. Retrieved 2019-03-27.
  10. Strugatz, Rachel (2017-09-29). "'Superinfluencer' Something Navy Soars at Nordstrom". Women's Wear Daily. Retrieved 2019-04-01.
  11. "Something Navy's Arielle Charnas: "Influencers are the best way to keep retail alive"". CBS News. March 25, 2019. Retrieved 2019-04-01.
  12. Lockwood, Lisa (2018-09-25). "Something  Navy Crashes Site, Beats Expectations at Nordstrom". Women's Wear Daily. Retrieved 2019-03-27.
  13. "The Billionaire Who Backed Michael Kors Is Investing in Influencer Arielle Charnas". The Business of Fashion. 2019-08-15. Retrieved 2019-08-15.
  14. "Influencer tests positive for COVID-19, then posts a picture outside". Dazed. Mar 30, 2020. Retrieved Apr 16, 2020.
  15. Griffith, Janelle. "Influencer Arielle Charnas faces renewed backlash for retreating to Hamptons after COVID-19 diagnosis". NBC News. Retrieved 30 June 2020.
  16. Mackey, Jaimie (2014-12-03). "*Something Navy*'s Arielle Nachmani's Chic Miami Wedding Photos". Brides. Retrieved 2019-03-27.
  17. Curotto, Merin (2018-12-12). "Something Navy's Arielle Charnas Is More Successful Than Ever—But at What Price?". Observer. Retrieved 2019-03-27.
  18. Griffith, Janelle. "Influencer Arielle Charnas faces renewed backlash for retreating to Hamptons after COVID-19 diagnosis". NBC News. Retrieved 30 June 2020.
  19. Delatto, Marisa. "Influencer uses personal connections to get coronavirus test". NY Post. Retrieved 30 June 2020.
  20. Lorenz, Taylor. "Flight of the Influencers". NY Times. Retrieved 30 June 2020.
  21. Griffith, Janelle. "Influencer Arielle Charnas faces renewed backlash for retreating to Hamptons after COVID-19 diagnosis". NBC News. Retrieved 30 June 2020.


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