Aqua Pura

Aqua Pura is a brand of mineral water drawn from Cumbria in the United Kingdom.[1] Aqua Pura, in Latin, means "pure water". They are based in Armathwaite.[2] They have an 8.2% share in the bottled water market, which puts them second to Evian, and is the UK's leading British Natural Mineral Water brand in the grocery market.[3] They are currently worth around $9 million, and distribute around 1 million bottles at sporting events per year. They are owned by the Princes Group.[4]

Products

Aqua Pura sell mineral water in several sizes. These are 330ml, 500ml, 750ml, 1.5 litre, 2 litre, 2 litre sparkling and 5 litre.[5]

Sponsorship

Aqua Pura sponsors several events in the United Kingdom, sponsoring Race for Life, the Great Run series, and the Great Swim series. At the race for life series, there are exclusive pink bottles.[6]

gollark: So I guess if you consider license costs our terrestrial TV is *not* free and costs a bit more than Netflix and stuff. Oops.
gollark: - it funds the BBC, but you have to pay it if you watch *any* live TV, or watch BBC content online- it's per property, not per person, so if you have a license, and go somewhere without a license, and watch TV on some of your stuff, you are breaking the law (unless your thing is running entirely on battery power and not mains-connected?)- it costs about twice as much as online subscription service things- there are still black and white licenses which cost a third of the priceBut the enforcement of it is even weirder than that:- there are "TV detector vans". The BBC refuses to explain how they actually work in much detail. With modern TVs I don't think this is actually possible, and they probably can't detect iPlayer use, unless you're stupid enough to sign up with your postcode (they started requiring accounts some years ago).- enforcement is apparently done by some organization with almost no actual legal power (they can visit you and complain, but not *do* anything without a search warrant, which is hard to get)- so they make up for it by sending threatening and misleading letters to try and get people to pay money
gollark: Hold on, I wrote a summary ages ago.
gollark: TV licenses aren't EXACTLY that, they're weirder.
gollark: The UK does free terrestrial TV, I don't think satellite is much of a thing here.

References
  1. "Aqua Pura Natural Mineral Water – 100% Pure Cumbrian". Aqua-pura.com. Retrieved 2013-05-26.
  2. "Archived copy". Archived from the original on 2014-03-18. Retrieved 2013-05-28.CS1 maint: archived copy as title (link)
  3. http://www.prnewswire.co.uk/news-releases/aqua-pura-the-only-running-natural-mineral-water-156253415.html
  4. http://www.aqua-pura.com/legal/
  5. "The Aqua Pura mineral water range". Aqua-pura.com. Retrieved 2013-05-26.
  6. "Aqua Pura - Our partners - About us - Race for Life - Cancer Research UK". Raceforlife.cancerresearchuk.org. Archived from the original on 2013-06-05. Retrieved 2013-05-26.
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