Apu (magazine)

Apu (Finnish for "help") is a Finnish family magazine published in Helsinki, Finland. The magazine is known for its columns, an anecdote column called "Nitrodisko", its crosswords, and the weekly "Missä Jallu luuraa?" (Where is Jallu hiding?).

Apu
CategoriesFamily magazine
Frequency49 issues per year
Circulation148,491 (2013)
Year founded1933 (1933)
CompanyA-lehdet
CountryFinland
Based inHelsinki
LanguageFinnish

History and profile

Apu was founded in 1933 by Finnish publisher A-lehdet.[1] It was the first magazine[2] of Finnish publisher A-lehdet, now a large publishing group with a portfolio of 18 magazines.[2] It was founded during a recession to help the unemployed persons, who were its exclusive resellers, hence its name meaning "help"[2] in Finnish. The founder and first editor-in-chief was Yrjö Lyytikäinen.[2] The magazine is based in Helsinki[3] and is published 49 issues per year.[4] In 2009 its editor-in-chief was Matti Saari.[1] Juha Vuorinen has been a columnist for the publication since April 2016.[5]

Circulation

Apu had a circulation of 224,500 copies in 2006.[6] In 2007 the magazine had a certified readership of 683,000[1] and its circulation was 215,525 copies.[7][8] The 2010 circulation of the magazine was 168,780 copies.[9] Its circulation was 160,277 copies in 2011[10] and 149,050 copies in 2012.[11] In 2013 Apu was the fifth best-selling magazine in Finland with a circulation of 148,491 copies.[4]

Personnel

Notable editors have included, alphabetically:

  • Veikko Ennala (1950s–60s)
  • Eve Hietamies
  • Heikki Hietamies (1979–)
  • Kaarina Helakisa (1969–1972)
  • Juha Itkonen
  • Matti Jämsä (1953–?)
  • Yrjö Lyytikäinen (1933 founder and first editor-in-chief)
  • Juha Numminen (special editor 1984–1988, editor 1998–2003)
  • Arto Paasilinna (1968–1970)
  • Matti Saari (current editor-in-chief)
  • Markku Veijalainen (Editor-in-chief 1995–1999)

Notable columnists have included:

gollark: It's way more general purpose. Money, I mean.
gollark: Thus UBI or something, yes.
gollark: As I said, I'd prefer being given choices about that than having someone say I can't have X food.
gollark: That seems somewhat arbitrary.
gollark: No, I mean by the government, which probably has to go to lots of effort to run such a system and define what "food" is.

References
  1. A-lehdet 2008.
  2. A-lehdet 2009.
  3. "Member Info". Aikakaus Media. Retrieved 20 November 2014.
  4. "Top ten titles by circulation 2013". Nordicom. Archived from the original on 9 January 2015. Retrieved 9 January 2015.
  5. KauhalaSpåra, Topias (31 March 2016). "Juha Vuorinen, isä aurinkoinen". apu.fi. Retrieved 12 May 2017.
  6. "Top ten titles by circulation/issue 2006". Nordicom. Archived from the original on 8 March 2016. Retrieved 28 February 2015.
  7. Eva Harrie (2009). "The Nordic Media Market" (PDF). Nordicom, University of Gothenburg. Göteborg. Retrieved 23 April 2015.
  8. Anne Austin; et al. (2008). "Western Europe Market & Media Fact" (PDF). Zenith Optimedia. Archived from the original (PDF) on 5 February 2015. Retrieved 8 April 2015.
  9. "Magazine Facts 2011" (PDF). Mediakortit. Archived from the original (PDF) on 4 March 2016. Retrieved 11 November 2014.
  10. "Circulation Statistics 2011" (PDF). Media Audit Finland. Archived from the original (PDF) on 25 July 2019. Retrieved 13 December 2014.
  11. "Biggest magazines by circulation". Aikakaus Media. 17 May 2013. Retrieved 9 April 2015.
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