Appy Fizz


Appy Fizz is a product by Parle Agro, introduced in India in 2005.[1] Appy Fizz consists of carbonated apple juice, and can be used as the basis for cocktails. It does not contain alcohol.[2] After the success of Appy which was clean apple juice, Parle launched its sequel product as Grappo Fizz, which is a carbonated grape juice. The drink was the subject of a failed campaign of advertising at cricket matches in 2005–08.[3]. Appy Fizz is also manufactured and marketed in Bangladesh by Global Beverage Co Ltd. under licence from Parle Agro.

Appy Fizz
TypeSoft drink
ManufacturerParle Agro Private Limited
Country of origin India
Introduced2005

References

  1. "Fruit drinks ready for an encore". The Economic Times. 2007-02-09. Retrieved 2006-05-04.
  2. "Big fizz gets the miss as cola warriors slug it out with fruits". Daily News & Analysis. 2007-08-29. Retrieved 2008-05-04.
  3. "Non-traditional Cricket ad firms score high". Business Standard. 2008-02-11. Retrieved 2008-05-04.
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