AppyParking

AppyWay (formerly AppyParking and Yellow Line Parking) is a technology company which provides parking apps and services for drivers. It was founded in London in 2013 by Dan Hubert initially under the name of Yellow Line Parking. It produces software that shows on-street and off-street parking options in major cities in the UK.[1][2] The app is available on both Android and iOS. There is also a paid-for enterprise app, AppyParking Pro, which is a software as a service aimed at businesses with fleets.

AppyWay
Formerly
AppyParking / Yellow Line Parking Ltd
Private
IndustryTransportation
Founded2013
FoundersDan Hubert
HeadquartersFarringdon, London,
United Kingdom
Area served
London, UK-wide
BrandsAppyParking, Yellow Line Parking
Number of employees
56
Websiteappyway.com

History

AppyParking was founded by Dan Hubert, a former advertising creative in 2012.[3][4] Hubert started to contact every London borough and digitize their Controlled Parking Zones from basic PDF maps. Originally named Yellow Line Parking, dealing only with single yellow line parking restrictions, the company was expanded and rebranded as AppyParking in 2014.[5]

In late 2014, the company was part of the Microsoft Ventures Accelerator programme in London,[6] during which Eric Requena, the company's chief technology officer, was advised to revise much of the application code.[7]

In December 2014, AppyParking launched an enterprise app aimed at commercial fleets,[8] and at the CES 2015 in January 2015 Ford announced a partnership with the company.[9] Later in the year, the company ran a one-month trial in Westminster, London with Vodafone xone and Pimlico Plumbers.[10] When a driver located a parking space with the help of the app, they clicked a button in the app when they arrived and simply drove away later, being billed only for the time they were parked.[10] This was made possible by the sensors already built into parking bays.[11][12]

Since January 2016, AppyParking provides a feature which shows the nearest and cheapest petrol stations anywhere in the UK.[13]

In September 2016, founder Dan Hubert appeared on BBC business show Dragon's Den seeking investment to expand the service, valuing the company at £10m ($13.33m) based on a 2% equity offered for a sum of £200,000 ($266666.67).[14] He was unsuccessful after declining two offers from Peter Jones and Nick Jenkins, who instead valued the company at £1m ($1.33m).[14]

In January 2019 AppyParking launched the world’s first integrated Smart City Parking solution in the North Yorkshire town of Harrogate. The solution combines technical capabilities such as smart parking sensors, automatic number plate recognition (ANPR) barriers and sensor-enabled payments into a consolidated system, offering a seamless experience for users across both on and off-street parking and a powerful kerbside utilisation tool for local authorities.[15]

In June 2019 AppyParking launched Mapper, their traffic regulation order management solution, a major piece of the puzzle for local governments to manage their kerbside. In the UK, traffic orders (also known as traffic management orders, TROs and TMOs) are legal documents drafted and made by the council which regulate the use of highways for movement and parking and also off street parking areas within the borough by drivers of vehicles and/or pedestrians.[16] Mapper was designed in partnership with InnovateUK and three local authorities. It is a highly intuitive tool that provides fully standardised data formats with an output available via API.[17]

In July 2019 AppyParking closed a Series A round of investment worth £7.6m ($10.13m) from investors including Hyundai Motor Company and Sumitomo Corporation.[18] The company has raised a total of £11m ($14.67m)[18] as of 2019 and is now valued at £50m ($66.67m) after its 2019 round.[19]

As of 2019, AppyParking hosts the largest dataset of the UK's kerbside restrictions, with over 450 UK towns and cities mapped within the AppyParking mobile app and Kerbside API.[20]

AppyParking rebranded as AppyWay in September 2019.[21]

AppyWay launched its second Smart City Parking scheme in the town of Halifax in October 2019.[22]

Awards

AppyWay's solutions have won several industry awards and accolades, most recently taking home two British Parking Awards 2020. AppyWay won the Intelligent Parking award for the world-leading Smart City Parking scheme (SCP) in Harrogate. The scheme is benefiting residents and visitors in Harrogate through real-time availability and seamless pay-as-you-go payments via the AppyParking mobile app. For the two local authority stakeholders, the system provides them with complete visibility over their kerbside via an analytics dashboard. The second award, the Parking Partnerships award, went to Future Ready Traffic Orders by the AppyWay solution Mapper. Mapper is the cloud-based, traffic order management solution a local authority needs to digitally manage traffic orders and provide open access to standardised kerbside data. Future Ready Traffic Orders by Mapper was created in partnership with Cambridgeshire County Council, Coventry City Council and Milton Keynes Council.[23]

Technology

AppyWay uses Google Maps overlays to display areas, and projects its dataset in the form of pins.[24] The app retrieves the user's location and the present date and time to provide a list of prices, and connects with routing apps like Maps and Waze to direct the user to the parking site.[24]

References
  1. Blake, Imogen. "Camden businessman creates innovative parking app to find London's free car spaces". Hampstead Highgate Express. Retrieved 6 August 2019.
  2. "AppyParking launches in Birmingham! | Digital Birmingham". digitalbirmingham.co.uk. Retrieved 23 November 2015.
  3. Jennifer Whitehead, "Dan Hubert and Amber Casey create viral advert for Volkswagen" Brand Republic, 30 September 2003
  4. "Parking woes? AppyParking is your new best friend | Warrantywise". www.warrantywise.co.uk. Retrieved 23 November 2015.
  5. Beth Parnell-Hopkinson, "AppyParking aims to be 'guardian angel' for drivers" Transport Xtra, 23 March 2013
  6. Marc McLaren, "AppyParking Startup Diaries" Stuff Magazine, 15 October 2014
  7. Wattanajantra, Asavin (9 September 2015). "Microsoft Ventures alumni AppyParking goes national". Microsoft. Archived from the original on 13 December 2015. Retrieved 17 February 2016.
  8. "AppyParkingPro for businesses" Archived 1 November 2015 at the Wayback Machine AppyParking
  9. Chris Plante, "AppyParking and Ford" The Verge, 6 January 2015
  10. "App-based Parking Trialled in Westminster | Mobile Marketing Magazine". mobilemarketingmagazine.com. Retrieved 31 December 2019.
  11. "AppyParking determined to become the Uber of parking". The Memo. Archived from the original on 23 November 2015. Retrieved 23 November 2015.
  12. "Could new app save YOU money?". getwestlondon. 27 August 2015. Retrieved 23 November 2015.
  13. "Nearest and cheapest petrol exposed by AppyParking". www.fleetnews.co.uk. Retrieved 17 February 2016.
  14. Dragons’ Den: Series 14, Episode 7 – Startups.co.uk: Starting a business advice and business ideas
  15. Clawson, Trevor. "Genteel But Cutting Edge - A Startup Is Bringing Smart City Tech To A Yorkshire Spa Town". Forbes. Retrieved 20 March 2020.
  16. "Road Traffic Regulation Act 1984", Wikipedia, 16 January 2020, retrieved 20 March 2020
  17. "AppyKerb - 'Mapper' for Traffic Regulation Orders - Digital Marketplace". www.digitalmarketplace.service.gov.uk. Retrieved 20 March 2020.
  18. "AppyParking closes £7.6m Series A". UKTN (UK Tech News). 17 July 2019. Retrieved 31 December 2019.
  19. "Parking space hunter valued at £50m". Evening Standard. 15 July 2019. Retrieved 31 December 2019.
  20. Tomkins, Georgia (16 March 2020). "Mapping a solution for the pain of parking". AppyWay. Retrieved 20 March 2020.
  21. "Appyway launches smart city parking scheme in Halifax". www.fleetnews.co.uk. Retrieved 31 December 2019.
  22. Council, Calderdale. "Appy news for drivers!". News Centre - Official news site of Calderdale Council. Retrieved 20 March 2020.
  23. "British Parking Awards 2020 - 6 March, Royal Lancaster, London". British Parking Awards 2020. Retrieved 20 March 2020.
  24. "Appyparking Case Study". Google Cloud. Retrieved 31 December 2019.


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