Apikoğlu

Apikoğlu Brothers is a family owned and operated meat packing organization[1][2] founded in Turkey. The company is renowned for its production of sujuk and pastirma.[3][4] Apikoğlu is the first company to mass-produce meat products in Turkey and serve the demand of its entire national market.[5][6][7][8][9]

Apikoğlu
IndustryMeat packing
Founded1910
FounderKrikor Apikoğlu
Headquarters
Istanbul
,
Turkey
Number of locations
Tuzla
Area served
International
ProductsPastirma and Sujuk
OwnerKartallıoğlu and Agca Families
Websiteapikoglu.com.tr

Early years
Krikor Apikoğlu. Founder of the Apikoğlu Company.(circa 1923)

Apikoğlu was founded in Kayseri in 1910 by ethnic Armenian Krikor Apikoğlu (1878–1945).[1][3][10] Apikoğlu moved its base of operations to Istanbul in 1920, opening its production facility in a neighborhood of the Maltepe suburb called İdealtepe.[3][8][11] The company's headquarters occupied the lower level of the family's home, limiting their domicile to the upper levels.[9]

The brothers take charge

As business expanded, the company eventually outgrew the Maltepe facility, subsequently moving its manufacturing operations to Alibeyköy. The factory in Alibeyköy was managed by brothers, Agop and Hayk Apikoğlu. This is when the company began doing business as (dba) Apikoğlu Brothers.[9][11][11] Apikoğlu Brothers was soon selling its products throughout Turkey.[8][9][10]

Innovations

Efforts to meet the increasing national demand spawned an innovation Apikoğlu Brothers was able to incorporate from the 1960s. Their patented system made it possible to produce marketable halal meats directly from the slaughterhouse.[9] The technique had the cow dangling upside down so that when the cow was slaughtered, the blood could easily flow out of its body.[9] The technique had never been practiced in the manufacturing of foodstuffs and the precedent quickly became standard practice throughout Turkey, and eventually the entire meat packing industry.[9] In order to supply the increasing needs of national demand, Apikoğlu Brothers increased its workforce to 200 people in 1987.[9] They also purchased a 45,000 square metres (480,000 sq ft) modern facility in Tuzla. As of 2013, Apikoğlu Brothers are continuing their manufacturing operations from the Tuzla facilities, with no indications that Tuzla operations will discontinue at any time in the near future.[9]

Legacy

In the 2009 book: Markaların Öyküsü, (English translation: The History of Brands) Apikoğlu is described as one of "the 304 most famous brands in the world".[9][12][13] This designation preceded the Apikoğlu Brothers celebration of 100 continuous years in operation on its 2010 anniversary.[8]

The Apikoglu Brothers were mentioned in Nobel Prize winning author Orhan Pamuk's book Istanbul: Memories of a City.[14]

Awards

Apikoğlu Brothers received the Altın Marka Award for two consecutive years (2005–06).[12][15]

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See also

References
  1. "Apikoğlu ile asırlık lezzet". Gastornomi (in Turkish). April 2012. Archived from the original on 13 February 2013. Retrieved 31 January 2013.
  2. Gülensoy, Tuncer (2007). Türkiye Türkcesindeki Türkc̦e sözcüklerin köken bilgisi sözlüğü : etimolojik sözlük denemesi (1. baskı. ed.). Ankara: Türk Dil Kurumu Yayınları. ISBN 9789751619709. Retrieved 31 January 2013. , Kayseri'nin meshur 'Apikoglu sucuk ve paslirmasi'tu yapan firmanin yerli Ermeni asilli Türk vatandasi oldugu söylenir.
  3. "Kayserili Ünlü Ermeniler (Notable Armenian of Kayseri)" (in Turkish). Foundation of Kayseri Surp Lusavoric Church. Archived from the original on 24 June 2012. Retrieved 31 January 2013.
  4. Anter, Musa (1992). "Vakayiname". 6 of Pelê Sor Yayınları: 17. Retrieved 31 January 2013. Kayseri'nin en eşraf kişilerinin birincisi Mimar Sinan'dır, ikincisi de meşhur pastırmacı Apikoğlu'dur ve tabii ikisi de Ermeni kökenli vatandaşlarımızdır. Cite journal requires |journal= (help)
  5. "Apikoğlu '% 100 dana eti' kullanacak". Millyet (in Turkish). May 14, 2012. Retrieved 31 January 2013. Türkiye’nin ilk et ürünleri imalatçısı olarak 102 yıldır sektörde birçok ilke imza atan Apikoğlu, hindi, tavuk ve karışım ürünlerin (dana-tavuk, dana-hindi) üretiminden çıkma kararı aldı.
  6. "Afişe edilen Apikoğlu'ndan açıklama". Haber 10 (in Turkish). April 16, 2012. Archived from the original on 21 June 2012. Retrieved 31 January 2013. Türkiye'nin ilk et ürünleri imalatçı konumundaki firma 10 yıl kadar Kayseri'de faaliyet gösterdikten sonra 1920'de üretimini İstanbul'a taşıdı.
  7. "Şaşırtan Gıda Analizi Sonuçları" (in Turkish). BodyTR. Retrieved 31 January 2013. Apikoğlu Türkiye’nin İlk Et Ürünleri İmalatçısıdır
  8. "Apikoğlu, 100 yaşında". Bayilik (in Turkish). 2010-04-14. Archived from the original on 29 November 2014. Retrieved 31 January 2013.
  9. "Türkiye'nin en eski et markalarından Apikoğlu, yüzüncü yılını kutlayacak". Kobiden (in Turkish). November 3, 2009. Archived from the original on 29 November 2014. Retrieved 31 January 2013.
  10. "Apikoğlu'ndan 1 asırlık lezzet" (in Turkish). GIda Yasam. Archived from the original on 29 November 2014. Retrieved 31 January 2013.
  11. Ors, Ahmet (2010-06-27). "100 yıldır sucuk yapıyorlar". Sabah (in Turkish). Retrieved 31 January 2013.
  12. "Apikoğlu". Business Haber (in Turkish). Archived from the original on 19 December 2014. Retrieved 31 January 2013.
  13. "Markaların Öyküsü- A (Apikoğlu)" (in Turkish). Markaların Öyküsü. Retrieved 31 January 2013.
  14. Pamuk, Orhan (2005). Istanbul : memories and the city (1. American ed.). New York: Knopf. p. 129. ISBN 9781400040957.
  15. "Apikoglu bi kez daha Altin Marka Ödülünu kazandi". BizimMarket (in Turkish). April 2006. Retrieved 11 February 2013.
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