Antler Luggage

Antler is a British company that has been designing and manufacturing luggage since 1914. The company is headquartered in London, United Kingdom.[1]

Antler Ltd
Limited Company
IndustryLuggage
Founded1914 in Birmingham , United Kingdom
FounderJohn Boultbee Brooks
Headquarters
London
,
United Kingdom
Key people
David Sharman, CEO
ProductsLuggage
OwnersATR Holdings Ltd
Websitewww.antler.co.uk/ 

History

1914–1930

In 1914, the son of a famous bicycle seat manufacturer, John Boultbee Brooks,[2] decided to enter the passenger luggage market, producing leather wardrobe trunks for ocean voyages and unique motor trunks which were attached to cars. A keen interest in wildlife led to the adoption of the stag's head and antlers as the brand symbol for the luggage line and has remained to this day.

1939–1945

Through necessity, Antler started producing haversacks, webbing belts and military equipment. After the war there was a return to the luggage business, with innovation playing a part again with the development of soft-sided luggage.

1950s

Tourism boomed in the 1950s as air travel became more accessible and affordable. Antler needed to adjust to consumer demands with products that combined soft and hard materials and fabrics in one suitcase.

1960s

In 1962, Antler moved from the Midlands to Bury, North Manchester. Antler also had sites in Mossley, Littleborough and Exeter. In 1965, Antler employed four hundred workers, and exported their products internationally.

Today

In May 2010, the Midland team of Lloyds Development Capital Limited (L.D.C.)[3] backed the management buyout of luggage brand Antler.[4]

In May 2013, Antler left its headquarters in Bury, Greater Manchester, to relocate in Central London. This relocation was followed by more changes in the subsequent years and most notably the relaunch of RevelationLondon, Antler sister's brand. Antler now operates from its offices in London, Chicago and China.

In July 2017, Antler was sold to Endless LLP.

In February 2019, Antler was sold to ATR Holdings.

As of 18th May 2020, Antler slashed most of its staff after crashing into administration.

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References
  1. Antler Ltd
  2. "Brooks Timeline". www.brooksengland.com. Retrieved 7 June 2017.
  3. LDC. "Antler - LDC". ldc.co.uk. Retrieved 7 June 2017.
  4. Administrator, birminghampost (20 May 2010). "LDC Midland office back Antler deal". Retrieved 7 June 2017.
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