Anni Schaad

Anni Schaad (born Lang, December 10, 1911 in Stuttgart, Germany; died December 20, 1988 in Stuttgart, Germany) founded the German jewelry making company langani.[1]

Biography

Anni Schaad was the daughter of the painter and designer Paul Lang and the textile designer Minna Lang-Kurz. Her sister, renowned fashion photographer Regina Relang, provided many of the most iconic images of langani jewelry.[2][3] Anni Schaad was married to the German director editor Rudolf Schaad.

Anni Schaad studied at the Kunstgewerbeschule in Stuttgart and in Vienna at the Wiener Werkstätte with Josef Hoffmann.[1] In 1952 she founded a jewellery company, which she eventually named "langani," a combination of her given and maiden name.[4] Her first commercial success came at the 1952 Frankfurt Fair; between 1969 and 1989 she worked together with Louis Feraud, Paris, and designed the jewelry for his Haute Couture and Prêt-à-porter fashion shows.[5] langani continues to produce fashion jewelry in Stuttgart, Germany.

Anni Schaad is said to have invented the "Floating bead" technique in which beads are strung on nylon threads so that they appear to be dancing on the skin, but no patent was ever filed.[6]

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References
  1. Moro, Ginger (1995). European designer jewelry. Schiffer Publishing. p. 136. ISBN 0887408230.
  2. Frauenobjektiv: Fotografinnen 1940 bis 1950. Wienand Verlag. 2001. p. 139. ISBN 3879097526.
  3. Ruelfs, Relang, Esther, Regi (2005). Die elegante Welt der Regina Relang: mode- und reportagefotografien. Hatje Cantz. p. 276. ISBN 3775715886.
  4. "Ein Tanz der Perlen durch vier Jahrzehnte: TextilWirtschaft Nr. 21 vom 23.05.1996 Seite 088" (in German). TextilWirtschaft. 23 May 1996. Retrieved 25 September 2015.
  5. Moro, Ginger (1995). European designer jewelry. Schiffer Publishing. p. 138. ISBN 0887408230.
  6. "langani Company History". Retrieved 7 October 2013.


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