Alpha (Australian magazine)

Alpha was a monthly men's magazine published in Australia between 2005 and 2011. At one point it was the "biggest-selling men's magazine in Australian publishing history".[1]

Alpha
Cover of June 2009 issue with Phil Hughes
CategoriesMen's
FrequencyMonthly
PublisherNews Magazines
Total circulation
(2011)
65,000
Year founded2005
Final issue2011
CompanyNews Corporation
CountryAustralia
LanguageEnglish

History and profile

Alpha was published by News Magazines and was established in 2005.[2] The parent company was News Corporation.[3] The magazine was published on a monthly basis and covered articles about men's lifestyle and sports.[3] In 2008 the magazine was redesigned.[4] It reached a peak circulation of 113,000 in 2009,[2] but this had fallen to 65,000 when the magazine was closed in 2011.[5]

gollark: Which I suppose can make some sense if you assume that it's "rational" in that people... like surprises, or something, but...
gollark: People *play the lottery*, too.
gollark: People somehow can't accept positive-sum games.
gollark: > A core proposition in economics is that voluntary exchanges benefit both parties. We show that people often deny the mutually beneficial nature of exchange, instead espousing the belief that one or both parties fail to benefit from the exchange. Across 4 studies (and 7 further studies in the Supplementary Materials), participants read about simple exchanges of goods and services, judging whether each party to the transaction was better off or worse off afterwards. These studies revealed that win–win denial is pervasive, with buyers consistently seen as less likely to benefit from transactions than sellers. Several potential psychological mechanisms underlying win–win denial are considered, with the most important influences being mercantilist theories of value (confusing wealth for money) and naïve realism (failing to observe that people do not arbitrarily enter exchanges). We argue that these results have widespread implications for politics and society.
gollark: (linking because I happened to read it recently)

References

  1. Sharwood, Anthony (11 May 2011). "Farewell to the first and last great Aussie men's mag". The Punch. Archived from the original on 7 October 2012. Retrieved 8 December 2016.
  2. Burrowes, Tim (5 April 2009). "Alpha magazine faces newsagents' boycott". Mumbrella. Retrieved 8 December 2016.
  3. Ulrike Rohn (2009). Cultural Barriers to the Success of Foreign Media Content: Western Media in China, India, and Japan. Peter Lang. p. 217. ISBN 978-3-631-59430-8. Retrieved 1 February 2017.
  4. "Alpha males get a makeover". Print21. 20 August 2008. Retrieved 1 February 2017.
  5. Burrowes, Tim (9 May 2011). "News Mags closes Alpha magazine and hands specialist titles to Express Publications". Mumbrella. Retrieved 8 December 2016.


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