Alexandre Sap

Alexandre Sap is a French entrepreneur born in April 29, 1974, in Nancy, France.

Alexandre Sap
Born (1974-04-29) 29 April 1974
Nancy, France
NationalityFrench
OccupationFounder of RUPTURE

In 1997 he created the independent record company Recall Group signing many Artists including The Servant, Jehro, Thomas Dydahl, Grand National, Mylo, Robots in Disguise, Fires Of Rome and Dan Black.[1]

The same year [2] he signed the first deal made in France with iTunes and launched the sister company Recall in the USA.[3]

Career

In New York he met David Jones, CEO of the advertising company Euro RSCG Worldwide, who suggested that he start the musical marketing company The:Hours, co-owned by Havas, Leslie Dubest and Fabien Moreau .[4][5]

Alexandre Sap has launched numerous marketing and PR initiatives for high-end brands such Estée Lauder,[6] DKNY, Tommy Hilfiger,[7] Michael Kors, Galeries Lafayette, Absolut Vodka, Chivas, Pernod Absinthe,[8] LVMH and Harry Winston amongst others.

In 2008, Alexandre Sap and Fabien Moreau signed Lady Gaga's first-ever global advertising campaign with Michael Kors’ “Very Hollywood” new fragrance launch, before she topped the charts.[9][10]

Reforestation

Alexandre Sap develops reforestation programs with 2010 TIME 100 honored Tristan Lecomte and travels to the Amazon every year to follow the growth of the projects.[11]

When former UN General Secretary and Peace Nobel Prize laureate Kofi A. Annan launch the first global musical petition, "Tck Tck Tck Time for Climate Justice", with The:Hours, he's part of the movement.[12]

Marketing agencies

In January 2012, he left Havas to start FORWARD, with Leslie Dubest and Fabien Moreau; a "micro network" of cultural marketing agencies based in New York, Paris and Shanghai.[13][14][15]

In January 2017 Alexandre Sap leaves Forward to start un brand new project that goes beyond Forward proposed to its clients and create Rupture, a vanguard structure sheltering a new music label a music concept store and a leading edge advertising agency. Rupture create long term myths for high end brands operating in the fast moving world. The agency is specialized in branding intelligence and eventful content communications for High Added Value brands. Rupture leans on an international network of marketing experts eager to gather all creative resources to capture weak signals, for the good of brands.[16][17] .[18]

gollark: I assume someone does.
gollark: We don't have one.
gollark: We could replace your news with gollarious-GPT-2.
gollark: I see.
gollark: There are apparently significant health benefits, so if you lack the general motivational issues preventing me from doing much of this stuff you totally should.

References
  1. "Le son en dix métiers - Dossiers - Stratégies". Strategies.fr. 2002-11-22. Archived from the original on 2011-07-25. Retrieved 2012-06-22.
  2. Les Echos. "Les Echos - Midem : les indépendants veulent voir plus loin que la crise du disque - Archives". Archives.lesechos.fr. Retrieved 2012-06-22.
  3. "Recall se développe outre-Atlantique en signant avec Rykodisc - GL Connection, le blog de Gildas Lefeuvre" (in French). Reseauglconnection.com. Retrieved 2012-06-22.
  4. lefigaro.fr. "Le Figaro - Médias : Euro RSCG rachète un labelde musique". Lefigaro.fr. Retrieved 2012-06-22.
  5. Parekh, Rupal (2008-07-07). "A New Song and Dance for Branded Content | News - Advertising Age". Adage.com. Retrieved 2012-06-22.
  6. Ericka Blount Danois. "Artist | The Cmj Music Marathon | Advertising Deal :: AmericanWay". Americanwaymag.com. Archived from the original on 2011-12-29. Retrieved 2012-06-22.
  7. Hampp, Andrew (2010-09-06). "A Reprise for Jingles on Madison Avenue | News - Advertising Age". Adage.com. Retrieved 2012-06-22.
  8. "Pernod Absinthe choisit FORWARD - MARQUE - DOC NEWS". Docnews.fr. Archived from the original on 2012-01-20. Retrieved 2012-06-22.
  9. "Ad Exec Spins Luxury Cool With A Digital Beat".
  10. Hall, Steve. "How Luxury Brands Can Benefit From Musical Partnerships".
  11. Eco, Alter. "Alter Eco's Tristan Lecomte Named One of TIME Magazine's 100 Most Influential People in the World".
  12. "Communiqué Havas" (PDF). Archived from the original (PDF) on 2011-08-15. Retrieved 2012-06-22.
  13. Beltrone, Gabriel. "THE:HOURS Founders Leave Euro to Start New Agency". Adweek. Retrieved 2012-06-22.
  14. "Les fondateurs de The Hours créent une nouvelle agence indépendante: Forward - Stratégies". Strategies.fr. 2011-11-24. Retrieved 2012-06-22.
  15. "Appointment to view: Cartier collaborates with musicians for short film trilogy - Brand Republic News". Brandrepublic.com. 2011-12-06. Archived from the original on 2012-07-29. Retrieved 2012-06-22.
  16. "Rupture, nouveau magasin de vinyles à Paris". FIGARO. 31 January 2017. Retrieved 2018-03-21.
  17. "Les Vinyles Ont Leur Café : Rupture". Forbes France. 19 January 2017. Retrieved 2018-03-21.
  18. "RUPTURE REEL". Vimeo.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.