Ajay Kohli
Ajay K. Kohli is the Gary T. and Elizabeth R. Jones Chair at Scheller College of Business, Georgia Institute of Technology.[1] He is known for his work on market orientation[2], marketing theory and marketing strategy. He is a former editor-in-chief of the Journal of Marketing.[3] He is a fellow of the American Marketing Association.[4][5]
Ajay Kumar Kohli | |
|---|---|
| Nationality | United States |
| Known for | Market orientation |
| Title | Gary T. and Elizabeth R. Jones Chair |
| Academic background | |
| Education | University of Pittsburgh Indian Institute of Management Calcutta Indian Institute of Technology Kharagpur |
| Thesis | Determinants of Influence in Organizational Buying: A Contigency Perspective (1986) |
| Doctoral advisor | Gerald Zaltman |
| Academic work | |
| Discipline | Marketing |
| Institutions | Georgia Institute of Technology Emory University University of Texas at Austin |
Selected publications
- Kohli, Ajay K., and Bernard J. Jaworski. "Market orientation: the construct, research propositions, and managerial implications." The Journal of Marketing (1990): 1-18.
- Jaworski, Bernard J., and Ajay K. Kohli. "Market orientation: antecedents and consequences." The Journal of Marketing (1993): 53-70.
- Kohli, Ajay K., Bernard J. Jaworski, and Ajith Kumar. "MARKOR: a measure of market orientation." Journal of Marketing Research (1993): 467-477.
- Tuli, Kapil R., Ajay K. Kohli, and Sundar G. Bharadwaj. "Rethinking customer solutions: From product bundles to relational processes." Journal of Marketing 71, no. 3 (2007): 1-17.
- Challagalla, Goutam, R. Venkatesh, and Ajay K. Kohli. "Proactive postsales service: when and why does it pay off?." Journal of Marketing 73, no. 2 (2009): 70-87.
gollark: <:pentagonal_hexecontahedron:793810342941556757> <:bees:736647660286771271> <:snub_dodecadodecahedron:793812486335758357>
gollark: <#807531548194635776>
gollark: sbgcsetup
gollark: TerraFirmaCraft looks *extremely*.
gollark: My (E2E, lategame) ore acquirer and processor. It uses a bunch of sieves running on soul sand, gravel and dust to make ore pieces and gems and such, as well as a void ore miner (I resent EnvironmentalTech, but apparently you need the crystals from it), as well as a laser drill, as well as an ender chest from the lunar mining site. It uses Ender IO machines for smelting/some grinding because they're really, really fast, Mekanism 5x ore processing (which constantly ends up backlogged) for a few rarer things, and 4x ore processing (still horribly backlogged) for most of the rest.
References
- https://www.scheller.gatech.edu/directory/faculty/kohli/index.html
- https://www.scheller.gatech.edu/news-events/latest-news/2016/articles/market-orientation-research-leads-to-honorary-doctorate-for-kohli.html
- "Archived copy". Archived from the original on 2017-08-07. Retrieved 2017-08-07.CS1 maint: archived copy as title (link)
- https://www.ama.org/AboutAMA/Pages/AMA-Fellows.aspx
- "Archived copy". Archived from the original on 2017-08-07. Retrieved 2017-08-07.CS1 maint: archived copy as title (link)
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.