Aimé Leon Dore

Aimé Leon Dore (pronounced 'eh-meh lee-on door’) is a fashion and lifestyle brand based in Queens, New York founded in March 2014.[1][2] Led by founder Teddy Santis,[2][3] Aimé Leon Dore has their flagship store located on Mulberry Street in Manhattan's SoHo neighborhood.[4][5][6][7]

Aimé Leon Dore
Private
IndustryFashion
FoundedMarch 2014 (2014-03)
FounderTeddy Santis
HeadquartersQueens, New York
Websiteaimeleondore.com 

The brand's design is influenced by classic hip hop and basketball, and Teddy Santis's experiences growing up between Queens and Greece in the 1990s.[8]

New York flagship

In 2016, ALD opened its first physical retail location on Mott St. in New York's Nolita neighborhood.[9][10] The shop quickly developed a reputation for its strong community, evolving interior (which changed with each seasonal collection), and its mysterious exterior (with curtains hung over the door and street-facing windows). In 2019, ALD moved to a larger storefront on nearby Mulberry St.[11] The new store gave greater expression to the brand's creative vision and included a living-room style interior evoking classic Parisian homes, an installation from New York artist Tyrrell Winston, as a well as Café Leon Dore, a Mediterranean coffee shop inspired by Santis' Greek roots with outdoor seating.

New York Times profile

In June 2019, Jon Caramanica of the New York Times reviewed ALD's Mulberry flagship in his column "Critical Shopper." The piece described ALD as a post-streetwear heritage brand: "In its smart, accessible, post-street-wear clothes, you see the shadow of the first era in which big-tent men’s wear — Polo, Tommy Hilfiger, Timberland, L.L. Bean — was forced to reckon with hip-hop, since hip-hop was already reckoning with it. The silhouettes were blocky, the color choices were bold, the fabric weights were substantial, the logos were supersized."

The piece concludes with Caramanica observing that "every season, Aimé Leon Dore extends its reach a little further with collaborations. It has worked with New Balance, New Era, Woolrich and Timberland, and Mr. Santis said there would be projects with Paraboot, and also with Drake’s on suits. Each of these exchanges adds something to the brand’s range, allowing it to imagine new, untapped contours of 1994 to explore... Before long, it seems, Aimé Leon Dore will make that crucial leap, the one from seeking out inspiration to providing it."[12]

Collaborations with New Balance

To date, ALD has collaborated with New Balance on three major projects spanning three seasons (Spring/Summer 2019, Fall/Winter 2020, and Spring/Summer 2020). Each project has seen ALD deliver its unique take on New Balance's heritage and design in ways which pay homage to life in New York. The inaugural project in April 2019 focused on NB's iconic 997 silhouette;[13] a collection featuring the 990v2 and 990v5 followed in November 2019;[14] and the brand delivered a project featuring the 827 (the first time the shoe had been revived following its launch over 20 years ago) in March 2020.[15]

Collaboration with Porsche

In February 2020, ALD released the first-of-its-kind ALD 964, a one-of-one custom 1990 Porsche 964 911 Carrera 4 restored with Porsche's blessing and support, the first time they had lended their official backing to a vintage 911 restoration. The project included a video campaign, limited-edition capsule collection, and physical activation at the Deitch gallery on Wooster St. in New York's SoHo district.[16]

Other collaborations

From its founding, Aimé Leon Dore has collaborated on limited edition capsule collections. In 2015, the brand collaborated with Puma on an update of Puma's classic State sneaker.[17] In 2017, Aimé Leon Dore collaborated with KITH on hoodies, t-shirts, pullover sailing jackets, pants, and caps with a nautical theme and anchors, boat paddles, and evil eye iconography inspired by Mykonos.[18][19]

The brand has also collaborated with Woolrich,[20][21] Suicoke,[22][23] Timberland,[24] New Balance,[25][26][27] New Era,[28] Paraboot,[29] Drake's, and Porsche.[30]

References
  1. "Aimé Leon Dore for Men FW19 Collection | SSENSE". www.ssense.com. Archived from the original on 2019-11-25. Retrieved 2019-11-25.
  2. Woolf, Jake (2014-12-15). "Exclusive: Meet Aimé Leon Dore, New York's Coolest Young Label". GQ. Archived from the original on 2018-09-27. Retrieved 2019-11-25.
  3. Fu, Joanna (2017-01-23). "Aimé Leon Dore's Teddy Santis Talks About New York City and the Origins of Streetwear". HYPEBEAST. Archived from the original on 2018-09-27. Retrieved 2019-11-25.
  4. "FLAGSHIP". Aimé Leon Dore. Archived from the original on 2019-11-25. Retrieved 2019-11-25.
  5. Farra, Emily (2019-05-14). "How Aimé Leon Dore Became the Coolest Store in Nolita". Vogue. Archived from the original on 2019-11-25. Retrieved 2019-11-25.
  6. What Is Aimé Leon Dore? Marc Richardson, January 7, 2020
  7. The Spirit of 1994 Is Alive and Well in Aimé Leon Dore Jon Caramanica, June 6, 2019
  8. "What is Aime Leon Dore". Grailed.
  9. How Aimé Leon Dore Became the Coolest Store in Nolita Emily Farra, May 14, 2019
  10. "Aime Leon Dore concept shop". Highsnobiety.
  11. "Aime Leon Dore New York Cafe". Hypebeast.
  12. "Aime Leon Dore". the New York Times.
  13. "New Balance collab lookbook". Hypebeast.
  14. "Life in the balance campaign". Hypebeast.
  15. "New Balance collaboration". Hypebeast.
  16. "Porsche Carrera campaign". Hypebeast.
  17. "AIMÉ LEON DORE FOR PUMA". Aimé Leon Dore. 2015-05-16. Archived from the original on 2018-09-27. Retrieved 2019-11-25.
  18. Espinoza, Joshua (2017-03-23). "Kith and Aimé Leon Dore Channel the Island of Mykonos in Their New Collaboration". Complex. Archived from the original on 2017-03-24.
  19. Sawyer, Jonathan (2017-03-23). "KITH & Aimé Leon Dore Look to Greece For New "Mykonos" Collection". Highsnobiety. Archived from the original on 2018-10-28. Retrieved 2019-11-25.
  20. "Aimé Leon Dore for Woolrich". Aimé Leon Dore. 2018-01-17. Archived from the original on 2019-11-25. Retrieved 2019-11-25.
  21. "AIMÉ LEON DORE / WOOLRICH 2019". Aimé Leon Dore. 2019-10-25. Archived from the original on 2019-11-25. Retrieved 2019-11-25.
  22. "AIMÉ LEON DORE / SUICOKE". Aimé Leon Dore. 2018-10-05. Archived from the original on 2019-11-25. Retrieved 2019-11-25.
  23. "AIMÉ LEON DORE / SUICOKE". Aimé Leon Dore. 2019-09-11. Archived from the original on 2019-11-25. Retrieved 2019-11-25.
  24. "AIMÉ LEON DORE / TIMBERLAND". Aimé Leon Dore. 2018-11-11. Archived from the original on 2019-11-25. Retrieved 2019-11-25.
  25. "AIMÉ LEON DORE / NEW BALANCE". Aimé Leon Dore. 2019-04-11. Archived from the original on 2019-11-25. Retrieved 2019-11-25.
  26. "Aimé Leon Dore / New Balance". Aimé Leon Dore. 2019-11-11. Archived from the original on 2019-11-25. Retrieved 2019-11-25.
  27. "AIMÉ LEON DORE / NEW BALANCE CAMPAIGN". Aimé Leon Dore. 2019-11-11. Archived from the original on 2019-11-25. Retrieved 2019-11-25.
  28. "AIMÉ LEON DORE / NEW ERA". Aimé Leon Dore. 2019-04-30. Archived from the original on 2019-11-25. Retrieved 2019-11-25.
  29. "AIMÉ LEON DORE / PARABOOT". Aimé Leon Dore. 2019-10-18. Archived from the original on 2019-11-25. Retrieved 2019-11-25.
  30. "AIMÉ LEON DORE / DRAKE'S". Aimé Leon Dore. 2019-11-01. Archived from the original on 2019-11-25. Retrieved 2019-11-25.

See also
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