Ailsa Garland

Ailsa Garland (1917–1982) was a British fashion journalist. She worked for a number of newspapers and magazines, most notably as the editor of British Vogue from 1960–1964. In addition to her work, she was a broadcaster on television and radio.[1]

Ailsa Garland in 1953

Born Ailsa Mary Garland in 1917 in London, she was educated at the La Retraite Convent, London, and Heathneld House, Cardiff.[2] She married John Rollit Mason in 1948.[3]

From 1947-50 Garland worked as Fashion Editor for the Vogue Export Book, then from 1952-53 she was editor for Shopping magazine.[3] In 1953 she became fashion editor for the Daily Mirror.[3] She has been listed alongside Alison Adburgham of The Guardian and Ernestine Carter of The Sunday Times as one of the most influential British-based fashion journalists of the decade.[4] In 1960 The Spectator reported that Garland had left the Mirror in order to join British Vogue as part of a greater change of the magazine's focus away from luxury and exclusivity.[5]

After leaving Vogue in 1964, Garland became Editor-in-Chief of Woman's Journal, at that time the largest women's magazine in the UK.[3][6] In 1965 she launched Man's Journal, an equivalent publication aimed towards the male reader, with designer Hardy Amies as its first guest editor.[6] She stayed with Woman's Journal until 1968.[3] During the last couple of years, 1967–68, Garland also edited a magazine called Fashion.[3] As editor of Fashion, Garland was asked to choose the Dress of the Year for 1968, for which she picked out a dress by Jean Muir and shoes by Bally.[7] In 1975 Garland was Fashion Coordinator for IPC Magazines Ltd.[3]

In 1970 Garland published her autobiography, Lion's Share.[3][8] She died in 1982.[1]

References
  1. Staff writer. "Ailsa Mary Garland - Person". National Portrait Gallery. NPG. Retrieved 13 October 2015.
  2. The Author's & Writer's Who's who, Volume 4. Burke's Peerage, Limited. 1960.
  3. Kay, Ernest, ed. (1975). The World Who's who of Women, Volume 3. Melrose Press. p. 307.
  4. Jackson, Tim; Shaw, David (2004). The Fashion Handbook. Hoboken: Taylor and Francis. p. 162. ISBN 9781134521128.
  5. Whitehorn, Katharine (21 April 1960). "Out of Vogue". The Spectator. p. 37. Retrieved 13 October 2015.
  6. Staff writer (8 May 1965). "Magazine Sends Shivers Down Spines". The Brandon Sun. Retrieved 13 October 2015 – via Newspapers.com.
  7. "Dress of the Year". The Fashion Museum, Bath. Bath & North East Somerset Council. Retrieved 24 September 2015.
  8. Garland, Ailsa (1970). Lion's share. London: Joseph. ISBN 0718105435.
Media offices
Preceded by
Audrey Withers		 Editor of British Vogue
1960–1964		 Succeeded by
Beatrix Miller


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