Adler's Jewelry

Founded in New Orleans in 1898, Adler's is housed at 722-724 Canal Street in the city's historic shopping district.

Adler's of New Orleans at 810 Canal Street, ca. 1905.
"Adler's Time" signature clock, est. 1910
Louisiana Bicentennial Coin, 2012
Custom Mardi Gras pins and favors for the Krewe of Comus, 2012
Adler's today at 722-724 Canal Street, New Orleans

Early history

Adler's began as Coleman Adler Jewelry in 1898 in a two-story shop on Royal Street in the French Quarter.[1] In its early years, Adler's designed call-out favors and other jewelry for Mardi Gras krewes.[2] In 1902, the store moved to 810 Canal Street.[3] Canal Street, New Orleans was the shopping district of the entire region during the first half of the 20th century,[4] and Coleman E. Adler was active in the Canal Street Commission for over thirty years.[5] In 1904, Adler's was chosen to create the Times-Picayune Loving Cup awarded to educator Sophie B. Wright.[6] Adler's designed and crafted the silver service the State of Louisiana presented to the navy's U.S.S. Louisiana upon its first arrival at the port of New Orleans in December, 1906.[7] The firm moved to its current location at 722-724 Canal Street in 1909.[8] In 1912, the State of Louisiana chose Adler's to design and manufacture the official Louisiana Centennial coin.[9] The New York Metropolitan Museum of Art houses one of Adler's Centennial Coins in their permanent collection.[10] Adler's also designed the perpetual silver football trophy awarded to the winner of the annual Thanksgiving Day football game played between Tulane University and Centenary College during the 1920s.[11]

The second generation of Adler's Jewelry began in 1932 when Coleman's sons Milton and Walter Adler joined the company as vice-president and secretary-treasurer. The firm officially changed its name to Coleman E. Adler and Sons.[12] All three of the Adlers contributed regularly to local charitable causes, including the local Red Cross, the Tuberculosis League, Touro Infirmary, the Community Chest, and the annual Doll and Toy Fund.[13]

A New Orleans tradition

A number of items from Adler's Jewelry have had local favor over the years, including Vacheron-Constantin pocket watches and picayune frog spoons at the turn of the century. Later favorites included crystal oyster plates, sterling silver souvenir spoons, Oscar Heyman pieces, Marcel Boucher moonstone jewelry, Georg Jensen silver, and a series of souvenir plates by Crown Ducal.[14]

Since the 1930s, the store's gift gallery has hosted numerous art and cultural events. The 1937 “Exhibit of Old Masters” featured works by Van Dyck, Reubens, Goya and others on loan from the Metropolitan Art Gallery of New York.[15] Adler's hosted the New Orleans Garden League's annual flower show for many years, and as well as a Steuben glass exhibit in cooperation with the Institute of International Education 1961.[16] The gallery has showcased gems from around the world, including the Maximillian diamond[17] and the Black Star sapphire of Queensland.[18]

In 1953, Tiffany and Co. of New York chose Adler's as its sole local representative.[19] That same year, Adler's designed the official 14-carat gold plaque commemorating the 150th anniversary of the Louisiana Purchase presented to President Eisenhower.[20]

Window displays have long been a big part of Adler's connection to the New Orleans community. Adler's regularly coordinated their displays with events in civic life. The store created a special display for the local Association of Commerce's “Made in New Orleans Week.”[21] Adler's displayed local high school students’ work spotlighting the field of social work in 1935,[22] and created window a display of special medals awarded by the branches of the U.S. armed services for National Defense Week in 1937.[23] In 1953, the New Orleans Chamber of Commerce awarded Adler's a plaque for the best store window display during "World Trade Week."[24]

Adler’s today

Adler's Jewelry is now owned and run by third- and fourth-generation members of the Adler family. Coleman E. Adler II, the founder's grandson, is the current president of the firm. His children Tiffany, Mickal, Coleman III, and Mildred Ann Adler are on the executive team. The company still creates signature designs for Mardi Gras krewes each year, and Adler's is the only local dealer for Patek Philippe watches, Gien tableware, and Royal Copenhagen china.[25] In 2012, Adler's minted the Louisiana Bicentennial coin using its original press from the 1912 Centennial coin.[26]

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References
  1. Times-Picayune, November 6, 1898.
  2. Monzon and Munster. “History and Origins of the Call-Out Favors,” Mardi Gras Collectors Club, 2008. www.cointradingpost.com.
  3. City Directory for New Orleans, Louisiana. 1902.
  4. Branley, Edward. “When Canal Street was ‘The Mall’,” GoNOLA.com. December 2, 2013.
  5. New Orleans Item, January 17, 1902; December 21, 1907; January 8, 1908; February 18, 1911. Times-Picayune, August 1, 1913; October 28, 1913; September 24, 1926; February 23 and 25, June 1 and 21, and November 26, 1930; May 16, 1931; March 20, 1935.
  6. Times-Picayune, May 1, 1904.
  7. New Orleans Item, July 7, 1906. Times-Picayune, December 12, 1906.
  8. New Orleans Item, March 18, 1909.
  9. McMains, Frank. "Adler's Jewelry: Louisiana Bicentennial Coin," The Cultural Life, January, 2012.
  10. http://www.metmuseum.org.
  11. Times-Picayune, November 24, 1925.
  12. Times-Picayune, November 8, 1931; and February 12, 1932.
  13. New Orleans Item, August 13, 1905; May 12 and June 12, 1909; February 14, 1911. New Orleans States, June 5, 1921. Times-Picayune, October 19, 1911; December 17, 1923; September 24, 1926; June 1 and November 26, 1930; February 16 and November 7, 1931; October 23, 1935; April 10, November 12 and 14, 1936; February 3 and November 17, 1937; November 9, 1938; July 9, October 28, and December 31, 1941; December 4, 1942; October 1, 1943; December 24, 1944; August 3, September 16, October 20 and 29, 1945; February 18, and April 9, 1946; May 18 and June 8, 1947; March 2, 1948; March 16, and November 11, 1952; February 6, April 15, August 6, September 14, 1953.
  14. “Julia Street with Poydras Parrot.” New Orleans Magazine. October, 2011.
  15. Times-Picayune, November 15, 1937.
  16. Times-Picayune, November 10 and 19, 1961.
  17. Times-Picayune, November 23, 1948.
  18. Times-Picayune October 17, 1949.
  19. Times-Picayune, June 7, 1953.
  20. Times-Picayune, October 18, 1953.
  21. Times-Picayune, August 1, 1913.
  22. Times-Picayune, November 9, 1935
  23. Times-Picayune, February 3, 1937.
  24. Times-Picayune, May 24, 1953.
  25. http://www.gien.com, www.patek.com, and www.royalcopenhagen.com
  26. Baton Rouge Advocate, August 7, 2011.
  27. The New Orleans Gambit. February 28, 2011. The National Jeweler. May 28, 2014. www.nationaljeweler.com
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