Accident Advice Helpline

Accident Advice Helpline (AAH) is a personal injury specialist law firm and former claims management company located in Watford, Hertfordshire. They specialise in helping people claim injury compensation under the terms of the conditional fee agreement, colloquially known as no win no fee in the UK.[1]

Accident Advice Helpline
IndustryPersonal injury
Founded2000 
HeadquartersWatford, Hertfordshire, U.K.
Area served
United Kingdom
ServicesNo win no fee personal injury claims
Websitewww.accidentadvicehelpline.co.uk

History

The company was founded on 1 June 2000 by Lawrence Beck and Darren Werth as a claims management company (CMC) and was originally based in the West End of London, before moving to Golders Green.[2]

The company started out offering accident management services for people involved in non-fault road traffic accidents. This involved arranging hire cars and crash repairs to victims of road traffic accidents and referring them to solicitors to pursue compensation for injuries sustained. The company then became more focused on offering services to victims of all types of personal injuries, including accidents at work and injuries sustained whilst in public places. By 2004 it had a staff of over 150 people.[3]

CMCs gained prominence after legal aid was abolished for "most personal injury claims" in 2000. They acted as middle men between claimants and solicitors, advertising heavily to attract victims, and charging solicitors fees for investigative work done during the referral process. In 2004 courts found that some CMC fees were actually illegal referral fees, and CMCs began facing regulatory scrutiny and competition from solicitors groups.[3] AAH founder Lawrence Beck defended the industry claiming the lawyers charged exorbitant fees, did not have the skill set required for advertising/marketing, and were rarely available to small claims clients after business hours.[3]

From 2000 to 2004 there was a rise in false claims across the industry, and many CMCs were derided as ambulance chasers.[4]

The company went into administration in 2004; a director of the parent group Accident Advice Holdings said that this was because First National Bank- one of its financial backers- withdrew from the no-win-no-fee market following the collapse of another firm they had backed, The Accident Group.[5] A new company, Accident Advice Helpline Direct Group Ltd, was set up.

AAH was credited by a government report for helping set up the Claims Standards Council and pushing for regulation in the industry. Referral fees were permitted by solicitors in 2004 and further regulation began in 2007.[4][6]

Since 2004 the company has run the AAH Liberty Scheme. This scheme works on a no win no fee basis.

AAH was sold to Quindell in 2013 after regulatory changes again made referral fees illegal. Under Quindell the company vertically integrated with solicitors to manage the entire claim.[7][8][9]

Association with Claims Standards Council

Accident Advice's managing director, Darren Werth, is the Chairman of the Claims Standards Council,[10] a trade body representing the industry.[11]

Promotional campaigns

The company is endorsed by journalist and tv presenter Esther Rantzen, former host of That's Life!. Rantzen faced criticism from MP Claire Ward for the ad's format, which was very similar to her daytime chat show Esther.[12]

Spam texts

In 2011 almost one in three mobile customers in the UK were receiving spam texts promoting accident claims, debt management and insurance companies including AAH. This furthered calls to again ban referral payments.[13]

gollark: Definitely more than two.
gollark: I got offers of:- a 4G shimmer or something- a ND (Nilia Dragon, though technically it'd be a pygmy)- A Nebula from dragons named "CB prize" or something
gollark: I put up "Free, offer ND, 2G prize, CB gold" one time.
gollark: I believe so.
gollark: Personally, I like it, but prefer to use nice abstraction stuff.

References
  1. https://www.accidentadvicehelpline.co.uk/about-us/
  2. 'Accident Advice Helpline Company Handbook
  3. Nigel Hanson. "Staking claims". The Law Gazette.
  4. "The cost of motor insurance: fourth report of session 2010-11, Volume 1". Great Britain: Parliament: House of Commons: Transport Committee, Louise Ellman. March 11, 2011. p. 87.
  5. Aldrick, By Philip. "Fourth personal injury claims firm fails".
  6. "A Ban on referral fees may be too late for lawyers".
  7. Alistair Gray (December 4, 2012). "Accident Advice founders set to sell out". Financial Times.
  8. "Quindell completes Accident Advice Helpline deal". Insider Media Limited. April 9, 2013.
  9. Andrew Hopper QC; Gregory Treverton-Jones QC (June 3, 2013). "Referral fees - a true picture".
  10. Neil Rose (December 3, 2012). "Quindell to buy top claims management company and third law firm for £70m". Legal Futures.
  11. "About the Claims Standards Council". Claims Standards Council. Archived from the original on 2010-03-27. Retrieved 2010-06-23.
  12. Syal, Rajeev (November 30, 2003). "Esther Rantzen is condemned for backing 'no win, no fee' company". The Telegraph.
  13. Jason Lewis (June 25, 2011). "Spam texts: the firms behind the nuisance text messages about 'your accident'". The Telegraph.
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