AT Metro

AT Metro is the public transport brand in Auckland, New Zealand, managed by Auckland Transport. It was launched in December 2014, following the decommissioning of the MAXX brand with updated bus and train liveries, staff uniforms, wayfinding signage and a refreshed external communications identity.[1]

AT Metro
Product typePublic transport
OwnerAuckland Transport
Introduced2014; 6 years ago
MarketsAuckland, New Zealand
Websiteat.govt.nz

Usage
An AM class train in AT Metro livery.

Bus operator contracts were updated in late-2014 requiring fleets to be repainted in AT Metro livery in tandem with their standard maintenance schedule.[2] Staff uniforms are also to be rolled out within a similar timeframe. Auckland Transport's new electric train fleet was manufactured with the new livery.

Liveries differ depending on the service, with rapid transit services (Northern Express bus and rail) in AT Blue and AT Silver accented in yellow highlights; specialty bus services (Link and Airporter) in custom, distinguishable colours; and other bus services in AT Blue and AT Silver.[1]

History

AT Metro replaced the MAXX brand, introduced by the former Auckland Regional Transport Authority. The MAXX brand was not widely recognised as bus operators did not update their fleets to the new livery.[3] Auckland Transport announced in July 2012 that the 'weak' MAXX brand would be phased out, in favour of the agency's new AT branding.[4]

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References
  1. "About AT Metro". Auckland Transport. Archived from the original on 2015-05-30. Retrieved 30 May 2015.
  2. "Makeover for Auckland buses". Radio New Zealand. 16 December 2014. Retrieved 30 May 2015.
  3. Rudman, Brian (6 December 2006). "Maxx - bold and confident, but yesterday's brand". The New Zealand Herald. Retrieved 30 May 2015.
  4. Dearnaley, Mathew (9 July 2012). "'Weak' transport brands for axe as new logo beds in". The New Zealand Herald. Retrieved 30 May 2015.
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