59Fifty
The 59Fifty (stylized as 59FIFTY) is a model of baseball cap made by the New Era Cap Company based in Buffalo, New York. They are often referred to as "Fitted Caps" or "Fitted Hats". The 59Fifty is the official on-field cap of Major League Baseball and Minor League Baseball, as well as the official sideline cap of the NFL as of 2012 and the NBA as of 2017. The caps are also produced with various other sports and pop culture designs.
History
New Era has been making caps for Major League Baseball since 1934, when it provided caps for the Cleveland Indians. Back then (and for several decades after) New Era had to compete with other companies, most of which were the leading sporting goods manufacturers of the time. The 59Fifty officially made its debut in 1954, but 59Fifty on-field caps were not available to the general public until 1978 when New Era placed a mail order advertisement in The Sporting News.
Changes to the 59Fifty over the next several decades were few, but there was some experimentation. During the 1970s and 80s, some teams experimented with nylon fabric as opposed to wool. Leather sweatbands fell out of favor to cloth sweatbands and were phased out by the late 80s. The underside of the visors were traditionally green, but beginning in the 70s, teams slowly switched over to gray, with the Cincinnati Reds being one of the first teams to make the switch. By 1995, all Major League Baseball teams were using gray. The New York Yankees were among the last teams to use green.
In the late 1980s, the suppliers for official MLB on-field caps were narrowed down to two; New Era and Sports Specialties. On-field caps then carried the "Diamond Collection" label from that point on.
In 1992, MLB on-field caps began featuring the MLB batter logo on the back of every cap. In 1993, New Era became the exclusive company to supply the official on-field caps of Major League Baseball. The following season, in 1994, New Era provided bronze pins for Major League Baseball's 125th anniversary that players pinned onto the back of its 59Fifty caps.
In 1996, New Era began raising the embroidered logos on the 59Fifty. For the 1996 MLB World Series, the 59Fifty for both Atlanta Braves and New York Yankees included the World Series logo on the right side of the hat. That year, film director Spike Lee requested the first 59Fifty cap that was not an official team color, a red New York Yankees cap, leading to a new line of products.
Beginning in the late 1990s, teams began to experiment with black fabric under the visors to help with the sun's glare, and black sweatbands to make them appear less sweat-stained. The "Diamond Collection" label also changed to the "Authentic Collection".
In 2007, New Era changed the Authentic Collection 59Fifty significantly. The material changed from wool to polyester, and all teams were now using black fabric under the visor as well as black sweatbands.[1]
For the 2016 MLB postseason the 59Fifty added the New Era flag logo on the hat on the left side of the hat just above the bottom edge. As of 2017, all MLB 59Fifty Authentic Collection hats now include the New Era flag logo, in addition to the team insignia and batter logo.[2]
See also
- Baseball cap The introduction of the Heritage retro soft crown version of the 59Fifty shows that the heritage of the name itself doesn't come from the crown shape as it is variable over time. The brim shape in the past has been more squared off versus the current edition to the name.
- Major League Baseball uniforms
References
- Newman, Mark (2007-03-14). "MLB celebrates new official cap". MLB.com. Archived from the original on 2013-10-29. Retrieved 2020-03-27.
- Brady, Erik (2016-10-04). "New Era keeps players' heads, company's hearts in game". USA Today. Retrieved 2020-03-27.