22squared

22squared is an American advertising agency.[1] It has offices in both Atlanta, Georgia and Tampa, Florida. The agency has several long-standing Fortune 500 clients as well as a collection of travel, retail, non-profit, casual dining and financial services clients.[2]

22squared
Private
IndustryAdvertising, marketing
FoundedAtlanta, Georgia, U.S. (1922 (1922))
FounderTucker Wayne
Headquarters
Atlanta
,
United States
Area served
Worldwide
Key people
  • Richard Ward
  • (Chairman & CEO)
  • Brandon Murphy
  • (President)
  • Scott Sheinberg
  • (Tampa GM)
  • Mike Grindell
  • (CAO)
  • Cheryl Davis
  • Signe Garnitz
  • (Chief People Officer)
Number of employees
350
Website22squared

History

The original agency (Tucker Wayne) was founded in Atlanta in 1922 and has operated under several names during its lifetime. In 1996, Tucker Wayne merged with The West Group of Tampa, FL and formed WestWayne. Then in the summer of 2007, the agency rebranded as 22squared. Though the agency has operated under several names over its 90-year history, it has always been independent, with continuous operation under current senior management ownership. The agency is independent and privately held.

Clients

Workspace

Located in the Proscenium building in Midtown, Atlanta, the Atlanta 22squared workspace received accolades after its 2009 remodel. Designed by Gensler architectural firm to meet LEED Gold energy standards, facilitate collaboration, and reduce size, the 22squared Atlanta office was named one of the world's "10 most revolutionary offices"[3] by The Globe and Mail. It has also been featured in The New York Times,[4] The Wall Street Journal,[5] and Atlanta Business Chronicle.[6]

Timeline
  • 1922: James Greene founds agency
  • 1938: James Greene sells his agency to Tucker Wayne
  • 1939: Name changed to Tucker Wayne & Company
  • 1949: Matthew Conner joins Tucker Wayne in the production department (who was later to become president and chairman of the board)
  • 1951: Bob Schaefer joins Tucker Wayne in the research department (later became president and co-owner)
  • 1958: New Orleans office opens, managed by Dennis Bryant
  • 1958: Jacksonville branch opens, managed by Thomas Wright
  • 1958: Winner, Atlanta Advertising Club’s "Advertising Man of the Year" Award for distinguished service to advertising
  • 1958: Schaefer appointed as Chairman of the Board
  • 1961: Matthew Conner becomes president
  • 1963: Tucker Wayne killed in an automobile crash
  • 1963: Tucker Wayne & Company bought by Matthew Connor and Robert E. Schaefer; 75 people on staff, gross billings of $6 million
  • 1964: Dick Simms, Jr. joins Tucker Wayne & Company (later became executive Vice President)
  • 1964: C. Knox Massey & Associates of Durham affiliated with Tucker Wayne & Company to become the largest advertising agency in the South, with billings between $11 and $12 million. Knox Massey, Jr joins the staff of Tucker Wayne and Company.
  • 1965: Agency billings doubles after 18 months to $14.5 million, staff increased to 110, with branch offices in Durham, North Carolina and Jacksonville, Florida
  • 1972: Tucker Wayne forms "Quadrant"; 110 people on staff, billings up to $20 million
  • 1977: Account acquisitions totalling $4 million incremental in billings bring the annual billings to $24.5 million amongst 37 accounts
  • 1979: Gained the agricultural division for American Cyanamid (insecticides) of Princeton, NJ, becoming the largest single advertising placement by an eastern firm with a southern agency
  • 1979: Billings total $30 million amongst 24 clients (compared to $20 million from 37 clients in 1974)
  • 1980: Bob Schaefer steps down as chairman of the board, Knox Massey, Jr., is named President and CEO; Sidney Smith joins executive staff as senior EVP; Mathew Connor serves as chairman of the executive committee
  • 1985: Tucker Wayne & Company opens a direct response division, Tucker Wayne/Direct, headed by Joseph Tyler
  • 1985: Trust Company and Sun Banks merge to become SunTrust Banks, Inc. (Tucker Wayne kept the business over J. Walter Thompson, who handled Sun Banks)
  • 1985: Tucker Wayne & Company named #5 Southeastern Agency
  • 1987: Tucker Wayne & Co. merges with Luckie & Forney, of Birmingham, AL, forming a $125 million shop in Tucker Wayne/Luckie & Co.
  • 1988: Tucker Wayne/Luckie adds ECD Elliot Firestone to their creative roster
  • 1996: Tucker Wayne/Luckie splits into the two original companies: Tucker Wayne & Company and Luckie & Company
  • 1996: Tucker Wayne & Company merges with WestGroup to become the south’s largest independent agency, with billings totalling $240 million and 250 employees, agency renamed WestWayne
  • 1997: Billings top $273 million, with a staff of 255 people amongst all offices; WestWayne is the Southeast’s largest independent marketing communications firm, one of the top 50 in the US
  • 1998: WestWayne becomes Atlanta’s largest agency, based on billings
  • 2000: Knox Massey, Jr. retires as CEO and President after 36 years of service and leadership. Scott Sheinberg joins WestWayne’s Tampa office as ECD, Markham Cronin joins the Atlanta office as SVP/creative director
  • 2000: www.westwayne.com is relaunched
  • 2002: Jeff Johnson assumes Ben West’s CEO duties; West continues as Chairman
  • 2002: WestWayne buys Breathe Interactive, a direct and interactive marketing agency
  • 2005: Forms strategic alliance with Lifecycle Dynamics
  • 2006: Richard Ward joins WestWayne as President/CEO
  • 2007: WestWayne rebrands as 22squared
  • 2009: Billings top $570 million, with 294 employees
  • 2011: Agency wins iMedia's "Best Agency for Social"[7]
  • 2012: Agency celebrates its 90th anniversary
  • 2012: Billings top $606 million, with 301 employees
  • 2017: 22Squared hired BBDO Vet as content creation and production lead for the maker studio.[8]
  • 2020: Baskin-Robbins partnered with 22Squared for their “Pint-Sized Heroes” campaign to discover heroes below 18 years old who used their imagination and creativity to make a difference amidst the COVID-19 pandemic.[9]

Notable Awards

2009:

  • Silver Effie Award - Lincoln Financial Group[10]

2010:

  • Communication Arts Design Annual - Packaging, Red Brick Brewery[11]

2011:

  • iMedia Best Agency for Social[12]
  • Communication Arts Design Annual - Posters, Buffalo Wild Wings[13]
  • Bronze Wommy Award - Social Media, Buffalo Wild Wings[14]
  • The Atlanta Journal-Constitution's 2011 Top Workplaces Award

2012:

  • Gold WOMMY Award - Measurement, Costa Rica Tourism Board[15]
  • The Atlanta Journal-Constitution's 2012 Top Workplaces Award[16]
  • Silver Effie Award - Buffalo Wild Wings[17]
  • Advertising Age 2012 Best Places to Work (#17)[18]
  • PRINT Regional Design Annual - Buffalo Wild Wings[19]
  • 42nd Annual Creativity International Award - App Design, Costa Rica Tourism Board[20]

2013:

  • Gold Effie Winner and Grand Effie Contender - Costa Rica Tourism Board "Million Dollar Gift of Happiness" Campaign[21][22]
  • Bronze Effie Award (Entertainment/Sporting Events Category) - Tampa Bay Lightning "Be the Thunder" Campaign[23]
  • Named #3 Most Effective Independent Advertising Agency in North America (Effie Effectiveness Index)[24]

2014:

  • Effie Winner - American Standard "Flush For Good" Campaign [25]
gollark: ++remind 23y sabotage <@341618941317349376> maths career
gollark: ShutdownOS is a third party project utilising SPUDNET.
gollark: It's a secureish message forwarding and report logging server for PotatOS and other projects like ShutdownOS and Heavdrones™.
gollark: Essentially.
gollark: It would take effort to release and I would have to ensure it is scrubbed of any keys or whatever.

References
  1. Advertising Age Agency Report Card 2008
  2. "22squared Hires Leo Burnett Vet to Catapult the Agency and Its Clients to the Next Level". AdWeek. Retrieved 5 April 2018.
  3. Martin, James. "10 of the world's most revolutionary offices". The Globe and Mail. Retrieved 19 February 2013.
  4. Welton, Michael (2012-05-29). "More Room for Ideas in a Smaller Office". The New York Times. Retrieved 19 February 2013.
  5. Maltby, Emily (2011-08-09). "Going Green with Bursts of Color". The Wall Street Journal. Retrieved 19 February 2013.
  6. Sinderman, Martin. "Midtown re-creates notion of an office market". Atlanta Business Chronicle. Retrieved 19 February 2013.
  7. "iMedia Agency Awards 2011". iMedia Connection. Archived from the original on 24 January 2013. Retrieved 18 February 2013.
  8. "22Squared Hires BBDO Vet as Its Content Creation and Production Lead for The Maker Studio". Retrieved 2017-11-16.
  9. "Baskin-Robbins Salutes Young COVID-19 Change Makers". www.mediapost.com. Retrieved 2020-06-20.
  10. "2009 Winners Showcase: Silver (Financial Products & Services)". Effie Worldwide. Archived from the original on 20 September 2010. Retrieved 18 February 2013.
  11. "2010 Design Annual: List of Winners". Communication Arts. Archived from the original on 18 June 2013. Retrieved 18 February 2013.
  12. "iMedia Agency Awards 2011". iMedia Connection. iMedia. Archived from the original on 24 January 2013. Retrieved 18 February 2013.
  13. "Buffalo Wild Wings Poster Campaign". Creative Exhibit. Communication Arts. Archived from the original on 23 January 2012. Retrieved 18 February 2013.
  14. Smith, Kristen. "Word of Mouth Marketing Association Announces 2011 WOMMY Award Winners". Marketwire. Retrieved 18 February 2013.
  15. "2012 Wommy Awards". Word of Mouth Marketing Association. Retrieved 18 February 2013.
  16. "The Atlanta Journal-Constitution Top Workplaces 2012". Top Workplaces. Workplace Dynamics. Retrieved 18 February 2013.
  17. "2012 Effie Award Winners - Awarding Ideas That Work" (PDF): 5. Archived from the original (PDF) on 25 May 2012. Retrieved 18 February 2013. Cite journal requires |journal= (help)
  18. "22squared Is No. 17 on Ad Age's Best Places to Work List". Special Report: Best Places to Work 2012. Advertising Age. 2012-03-26. Retrieved 18 February 2013.
  19. "42nd ANNUAL Winners: Apps Entertainment". Creativity International Awards. Retrieved 18 February 2013.
  20. PRINT Magazine Regional Design Annual. 2012.CS1 maint: untitled periodical (link)
  21. McMains, Andrew. "And the 2013 Grand Effie Goes to..." Adweek. Retrieved 3 June 2013.
  22. "2013 Costa Rica's Million Dollar Gift of Happiness". Effie Worldwide. Retrieved 3 June 2013.
  23. "2013 Bronze: Be the Thunder". Effie Worldwide. Archived from the original on 6 August 2013. Retrieved 3 June 2013.
  24. "2013 Effie Effectiveness Index: North America Overview". Effie Effectiveness Index. Effie Worldwide. Archived from the original on 2013-07-03.
  25. "2014 North America Effie Awards Finalists & Winners Announced" (PDF). Effie Worldwide. Retrieved 26 March 2014.
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