1800Mattress.com

1800Mattress.com (formerly known as 1-800-Mattress, Dial-A-Mattress and Dial-A-Mattress Operating Corps) is an American bedding retailer headquartered in Hicksville, New York and famous for its ads that used the slogan "leave off the last S for savings" (since the word "mattress" has 8 letters and only 7 are necessary for the phoneword).[1][2][2]

1800Mattress.com
Subsidiary
IndustryRetail
Founded1976
FounderNapoleon and Kay Barragan
Headquarters
Hicksville, New York
,
USA
ProductsBedding
ParentSteinhoff International (Mattress Firm)
Website1800mattress.com

History

1800mattress.com was founded as Dial-A-Mattress in 1976 by furniture store employee Napoleon Barragan. His idea for the business was inspired by an advertisement for Dial-A-Steak, a business that sold meat over the telephone.[2][3] [4] From its beginnings as a basement operation, 1979 saw the first Dial-A-Mattress ads on television[2] and in October 1988, Dial-A-Mattress started promoting their toll-free 800 number in broadcast ads. Having quickly eclipsed the furniture store where Barragan originally worked,[5] the company went national in 1994 and later the name was changed to 1-800-Mattress corresponding with the familiar "1-800-Mattress" jingle written by Andy Vallario, the President and chief creative officer of Media Results, Inc. Part of the company's growth was spurred by referrals and a familiarity with the brand, largely due to the catchy jingle and brand awareness.[6]

In 2005, near the company's peak when it was the leading bedding telemarketing company in the US, 1800mattress had more than 300 employees with annual sales in excess of $100 million. It had nearly 50 showrooms and 250 distributors nationwide.[2] On March 23, 2009, 1-800-Mattress filed for Chapter 11 bankruptcy protection pending a proposed merger with former rival, Sleepy's[7] and later that year the merger was completed and 1-800-Mattress officially became 1800Mattress.com. In 2015, Sleepy's was acquired from Mattress Firm for $780 million. While Sleepy's retail stores became Mattress Firm, 1800Mattress.com still exists to this day.[8] In 2019, Mattress Firm appointed John Eck as its new CEO.[9][10]

gollark: BRB, going to become superintelligent if I can find my TV remote.
gollark: ... those just use IR LEDs.
gollark: What's *legal* and what's *ethical* doesn't always actually match.
gollark: Lasers and brains are both confusing and complicated and therefore equivalent.
gollark: I still don't really care very much if people go around testing... weird brain things... on others, as long as everyone involved agrees to it, licenses or not.

See also

References
  1. "1-800 Mattress". New York Magazine. 1996-01-01. Retrieved 2012-06-10.
  2. How 1-800-Mattress Turned zzzz's into $$$$!. The New York Enterprise Report. Retrieved 2011-08-11.
  3. Because a Guy from Ecuador Can Sell Soda Off the Back of a Donkey, Then Come Here and Build a $120 Million Business—All It Takes Is a Few Mattresses and an 800 Number New York Magazine. Retrieved 2011-08-11.
  4. Sleep on it: an Ecuadoran finds a novel way to sell mattresses, and builds on empire along the way. BNET, The CBS Interactive Business Network. Retrieved 2011-08-12.
  5. Lebhar-Friedman (1999). "Chain Store Age". Chain Store Age. Retrieved 2012-06-10.
  6. Floor, Ko (2006). Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace. Kogan Page Publishers. p. 184.
  7. Bankrupt 1-800-Mattress plans merger with Sleepy’s. Crain’s NY Report. Retrieved 2011-08-11.
  8. Beckerman, Josh (December 1, 2015). "Mattress Firm to Buy Sleepy's for $780 Million". Wall Street Journal. ISSN 0099-9660. Retrieved May 20, 2016.
  9. Stynes, Tess (2016-03-21). "Mattress Firm Names New CEO". Wall Street Journal. ISSN 0099-9660. Retrieved 2017-10-16.
  10. Pulsinelli, Olivia (21 March 2016). "Mattress Firm names new CEO". www.bizjournals.com. Retrieved 16 October 2017.
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