12BET

12BET (also known as 壹贰博) is an online gaming brand that specialises in providing Sports Betting and Casino products and services in multiple languages across European and Asia Pacific markets. 12BET is well-known brand in Asia while it ranking 17th globally according to eGaming Review Magazine's Annual Power 50Ranking.

12BET.com
Private
IndustryOnline gambling
Founded2007 (2007)
Area served
International
ProductsSports betting, casino
Number of employees
300–400
Websitewww.12bet.com

History

12BET, a brand that is run by Pacific Sea Invests, started its full operation in 2007. It is licensed and regulated by Cagayan Economic Zone Authority of the Philippine Government. First Cagayan Leisure and Resort Corporation[1] also owns a remote UK license under PACIFIC SEA MARKETING INTERNATIONAL LTD, a British Virgin Islands company, managed and regulated by the Gambling Commission in Great Britain.

Sponsorship

12BET started in 2007 and since then, they have been well known brand with a rich history of sponsoring reputed sports events and various Football clubs as follows:

2018
  • Table tennis team World cup – 1-year deal – Official Partner[2]

2017
  • Taekwondo GP – 2-year deal – Official Partner[3]
  • Badminton World Championships – 1-year deal – Official Partner[4]
  • West Bromwich Albion F.C. – 1-year deal – Official Sleeve and Training Wear Partner[5]
  • World Cup of Pool – 1-year deal – Title Sponsor[6]

2016
  • Leicester City F.C.- 1-year deal – Official Betting Partner[7]
  • Arsenal F.C. – 3 years deal – Official Betting Partner[8]

2015
  • Swansea City F.C.– 1-year deal – Official Betting Partner[9]

2014
  • Badminton All England Championships – 1-year deal – official partner
  • Hull City F.C. – 1-year deal – Front of shirt sponsor[10]
  • Coventry – 1-game deal (FA Cup V Arsenal) – Front of shirt sponsor[11]

2013
  • Crystal Palace F.C. – 1-year deal – Stadium Sponsor[12]

2011
  • Wigan Athletic F.C. – 3-year deal – Front of shirt sponsor[13]

2010
  • Snooker UK Championships – Title sponsor
  • Snooker World Open – Title sponsor[14]
  • West Brom F.C. – 1 season deal – Club Partner
  • Birmingham F.C. – 1 season deal – Club Partner
  • Newcastle F.C. – 2-year deal – Official Betting Partner[15]

2009
  • Sevilla F.C. – 2-year deal – Front of shirt sponsor[16]

Awards

In the prestigious eGaming Review Magazine's Power Ranking, 12BET have moved up to 17th Best Online Gaming Operator in the world from their previous ranking of 28th because of its best and competitive odds and extensive coverage of the world's biggest sporting events.

Controversy

Shortly after signing a stadium sponsorship deal with Crystal Palace, talks about renaming Selhurst Park to 12BET Stadium spread and ignited different reactions from its supporters. However, Crystal Palace's management appeased its fans by stating that the stadium's name will not be changed.

Following the 2016 Cheltenham Horse Racing festival, 12BET voided a large number of winning Cheltenham bets and closed the accounts of customers. 12BET argued that they had been subject to widespread bonus abuse by customers opening multiple accounts and claiming bonuses. However, after a furious response on social media, the bookie brand apologised and agreed to refund 75% of the affected customers. While ruling out a criminal investigation, the Isle of Man Constabulary continues to monitor allegations of withheld funds.

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References
  1. ITMS, BBC. "FCLRC homepage". www.firstcagayan.com. Archived from the original on 2017-12-08. Retrieved 2017-11-30.
  2. "12BET unveiled as Team World Cup sponsor". Table Tennis England. Retrieved 2017-11-30.
  3. "GB Taekwondo announces 12Bet as a Partner of the World Taekwondo Grand Prix and World Para Taekwondo Championships in London". GB Taekwondo. 2017-10-13. Retrieved 2017-11-30.
  4. "12BET an Official Partner of World Championships". Retrieved 2017-11-30.
  5. "Albion welcome 12BET as club's first shirt-sleeve sponsor". Retrieved 2017-11-30.
  6. "Matchroom Sports confirms 12BET as title sponsor of World Cup of Pool". SBC News. 2017-05-31. Retrieved 2017-11-30.
  7. "Leicester City & 12BET Launch Official Partnership". Retrieved 2017-11-30.
  8. "Arsenal announce partnership with 12BET". www.arsenal.com. Retrieved 2017-11-30.
  9. "12BET a good bet for Swans | Swansea City AFC". www.swanseacity.com. Retrieved 2017-11-30.
  10. "Hull City seal record shirt-sponsorship deal with bookmakers". BBC Sport. 2014-07-17. Retrieved 2017-11-30.
  11. "City signs shirt sponsor deal with 12BET - News - Coventry City". Retrieved 2017-11-30.
  12. "Crystal Palace FC". Retrieved 2017-11-30.
  13. "12Bet.com signs up as Wigan sponsor". iGaming Business. 2011-07-12. Retrieved 2017-11-30.
  14. agencies, Telegraph staff and (2010-09-20). "Ronnie O'Sullivan completes controversial 147 break at the World Open". ISSN 0307-1235. Retrieved 2017-11-30.
  15. "Betting Partners Announced". Newcastle United Football Club. Retrieved 2017-11-30.
  16. "Soccer-Sevilla agree two-year shirt sponsor deal with 12BET". Reuters. 2009-08-14. Retrieved 2017-11-30.
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