123 (Nikki Laoye song)

"123" is a song recorded by Nigerian singer Nikki Laoye for her second studio album The 123 Project (2014). The song was released on July 6, 2012 by Wahala Media Entertainment as the lead single from the album on the platform of the new African music distribution application Spinlet. It was written by Nikki Laoye and produced by her brother Xblaze (Ade Laoye).[1]

"123"
Single by Nikki Laoye
from the album The 123 Project (Deluxe Edition): God, Love...Life
ReleasedJuly 6, 2012 (2012-07-06)
Genre
Length3:05
LabelWahala Media Entertainment
Songwriter(s)Nikki Laoye
Nikki Laoye singles chronology
"No Be Beans"
(2011)		 "123"
(2012)		 "Only You"
(2013)

Background

In the summer of 2012 Laoye began working on her sophomore album, she had taken a brief hiatus from music following the loss of her father in 2011.[1] Laoye teamed up with her younger brother and producer Xblaze, who had produced her earlier hits Taka Sufe and No Be Beans; to produce the single 123, which was to be the lead single to her sophomore studio album.[2]

Composition

"123" is a pop and dance[3] song with elements of Indian drums and thumping bass patterns.[4] In the song Laoye switches from singing in English, to pidgin and yoruba languages. The song's chorus comprises an "oya 1-2-3" vocal hook laced in Laoye's signature harmonies.[4] Lyrically, Laoye sings about letting loose and praising God with a dance.[1]

Critical reception

The song received generally positive reviews from most music critics. Demola OG of Notjustok.com described "123" as having a "dance feel that you can move to".[3] Priscilla Olubunmi-Awoseyi of PraiseWorld Radio said 123 "makes the aged nod their heads in rhythm" and "kids wriggle their bodies" she also added that "you just can't sit still when you hear this song".[5]

Commercial performance

123 peaked at number 7 on the Spinlet Top 10 Best Selling singles of 2013.[4]

Music video

The music video for "123" was shot on 9 March 2014, at the University of Lagos in Lagos, Nigeria. The video was directed by Tfrizzle for Frizzle and Bizzle Films and filmed on the grounds of the University, predominantly in front of the school library and by the waterfront. On 9 April 2014, Laoye released exclusive behind the scenes photographs from the video shoot, in order to create anticipation towards the release of the video on 11 April 2014.[6]

The outdoor Video depicts Nikki singing and performing a catchy and energetic dance choreography alongside popular Nigerian dance group Alien Nation. It also features an exciting dance battle between Nikki and Steven of Imagneto Dance Company and several cameos from Nigerian entertainers including Kiki Omeili, Essence, J'odie, Ade Laoye, DJ Gosporella, Onos, Anny Ibrahim and Provabs.[6]

Live performances

Laoye's first major performance of 123 was at the 2013 Crystal Awards event in Lagos. Her performance alongside Alien Nation dance group was tagged as one of the best performances of the night.[7]

Laoye also performed to rave reviews at the Soul Sisters Concert headlined by Mary J. Blige as well as the Mandela Tribute Concert organized by EbonyLife TV[8] in December, 2013.

In December 2014, Laoye performed "123" as a medley at the 2014 Rhythm Unplugged Event, which held at the Eko Hotels and Towers in Lagos, Nigeria.[9] She also performed the song at The Headies 2014 Awards,[10] as she opened the event show alongside the Alien Nation dance group.

Charts
YearChartPeak
2013Spinlet Top 10 Best-Selling Singles7
2014Top Ten Naija Charts9
2014Yadamag Top 50 Popular Music Videos14
2014Nigezie Top Ten Countdown2
2016iTunes Top 100 in Uganda1

Recognition and awards
Year Nominee / work Award Result
2013'123'Crystal Gospel Awards: Song of the YearNominated
'123'Nigerian Gospel Music Awards: Song of the YearWon
2015"123"Crystal Gospel Awards: Video of the YearNominated
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References
  1. Igwe, Noble (6 July 2012). "NIKKI LAOYE GOT YOU COUNTING…. THE NU SINGLE "1, 2, 3" – AVAILABLE ON SPINLET FROM 12 NOON TODAY!!!". 360 Nobs. 360 Nobs Limited. Retrieved 21 May 2015.
  2. "Music: Nikki Laoye – 1-2-3". GospelCentric.com. 4 June 2013. Retrieved 21 May 2015.
  3. "Nikki Laoye – 1-2-3". Notjustok.com. 8 July 2012. Retrieved 21 May 2015.
  4. "VIDEO: Nikki Laoye – 123". Notjustok.com. 8 July 2012. Retrieved 21 May 2015.
  5. "Nikki Laoye's Album Review". praiseworldradio.com. 5 March 2015. Retrieved 21 May 2015.
  6. "PHOTOS: Nikki Laoye's Upcoming Dance Video "123"". praiseworldradio.com. 9 April 2014. Retrieved 21 May 2015.
  7. "Nikki Laoye's Electrifying performance of her hit dance single, 123, at Crystal Awards 2013". NG Daily News. 3 July 2013. Retrieved 21 May 2015.
  8. "EbonyLife TV rallies Nigerian stars to perform in honour of Nelson Mandela". NG Daily News. 25 December 2013. Retrieved 21 May 2015.
  9. "#TBT: Rhythm Unplugged 2014". Flytime TV. 21 May 2015. Archived from the original on 2015-05-22. Retrieved 21 May 2015.
  10. "Nikki Laoye Clears the Air on her outfit at the Headies 2014". Hip Hop World Magazine. 7 January 2015. Archived from the original on 2015-05-22. Retrieved 21 May 2015.
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