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How do I add a custom category to the "All Apps" part of the Windows 8 Start Menu? I've tried simply adding a folder to both C:\Users\<username>\AppData\Roaming\Microsoft\Windows\Start Menu\Programs
and C:\ProgramData\Microsoft\Windows\Start Menu\Programs
(not at the same time) a la Add programs to start menu search without adding a tile. But those just add the folder's contents to the Desktop category.